In a bid to market tourism in Ladakh, a 3 day mega tourism occasion is going to be inaugurated at Leh by the central government today. Named “Ladakh: New Start, New Goals” the occasion will also turn out to be the platform for the formal launch of “A Tourism Vision for Ladakh,” Ministry of tourism mentioned in a press release. The newly carved out Union Territory from the erstwhile state of Jammu and Kashmir is becoming envisaged by the central government as one of the main tourism hubs in the nation. The mega tourism occasion has been planned to market Ladakh as a main tourist attraction with unique focus on the elements of adventure, culture and accountable tourism.
Agenda of “Ladakh: New Start, New Goals”
The occasion will witness congregation of more than 150 stakeholders related with the Ladakh tourism sector such as tour operators, hoteliers, diplomats, homestay owners and prime officials of the Ladakh administration such as the Lieutenant Governor of UT Radha Krishna Mathur. The stakeholders will engage in small business meetings, technical tours, panel discussion by way of the duration of the 3 day occasion. Delegates of the occasion will also be taken to the technical tours of the Union Territory to Chilling and Likir in two separate groups.
A host of cultural activities such as exhibitions, scenic tours and evening events have also been planned to highlight the possible of tourism in the UT. With Union Minister of Tourism G. Kishan Reddy anticipated to be in attendance at the occasion, essential talks and agreements may possibly be chalked out for the duration of the occasion.
Potential of Ladakh tourism
Bestowed with a lot of scenic all-natural beauty, the UT of Ladakh falls on the Northern and Eastern side of the erstwhile state of Jammu and Kashmir and borders China on its East. In the midst of higher peaks of Himalayas, the area is host to a quantity of scenic ‘passes’ by way of the mountains and supports a variety of uncommon flora and fauna. On the cultural front, the area hosts a sizable population of Buddhist neighborhood and related monasteries which are one of the largest tourist attractions for the vacationers. While the area is complete of attractions, the harsh climate and terrain of the area poses innumerable challenges ahead of the government. Limited access to the area by way of a scarce quantity of roads constructed at a higher altitude and seismically active status of the area pose innumerable challenges ahead of the government. Since the ecosystem of the area is very sensitive, caution and care also requirements to be taken though advertising tourism and expanding the allied infrastructure.