In partnership with VISA as a payment processor, YES BANK has launched a new line of debit cards – E-series. The firm says it will boost payments efficiency for salaried and YES 1st account holders.
The Bank has also introduced a new line of vertical Debit cards beneath the E-series across Mastercard and VISA cards. Earlier, YES BANK’s debit cards existed on Mastercard and RuPay platforms, but with the new launch, cardholders can get VISA-branded debit cards as properly.
The catch with these cards will be the new design and style, wherein, the card quantity and CVV particulars have been discreetly placed at the back, thereby enhancing safety by creating it significantly less quick to capture these particulars when working with them at ATMs or POS terminals.
The E-series debit cards come with enhanced functions to provide a more seamless and constant encounter to customers. The bank says, laid out vertically to reflect the upright use of cards today, responding to consumer behavior wherein cards are inserted lengthwise – irrespective of whether becoming slotted into ATMs, POS terminals, for contactless payments or merely tucked into wallet compartments.
The E-series is constructed-in with upgrades as cardholders deepen their connection with the Bank. It also delivers a measure of selection to cardholders to turn into eligible for a greater card variant, for a charge. For instance, cardholders can opt for the Element, Engage or Explore cards when they initial come on board, based on their banking preferences, selecting later to upgrade to Enhance or Elevate, at some point moving up the series to the coveted Emerge or Eclectic cards.
The positive aspects presented with every single card variety from reward points for minimum spends and airport lounge access, along with golfing access and an emergency card-blocking alternative with a single telephone get in touch with or SMS. Some of these functions are at present presented to members of YES BANK’s banking applications, YES Premia and YES 1st.
Anita Pai, Chief Operating Officer, YES BANK, says, “The upgrade is part of the Bank’s vision to offer payment solutions that not only bring the world’s best payments experience, but also a step towards India’s cashless transformation. The E-series is yet another endeavor by YES BANK towards enabling wider access to secure and convenient payment services.”
The E-series cards have been introduced to encourages card customers to engage more with the Bank and consequently get access to YES BANK’s privileged banking offerings, without having separately applying to be aspect of them.