YES Bank has launched Yes Private Prime Credit Card for India’s affluent and ultra HNIs (High-Net-Worth-Individuals). The card is obtainable on the Mastercard World Elite platform – and focuses on ultra HNI shoppers, providing exclusive concierge services, options, and positive aspects that uniquely appeal to affluent cardholders. As per the bank, this is a strictly by-invitation-only life style Credit Card that provides a one of a kind Customer Value Proposition along with a host of other experiences.
The bank says the item is thoughtfully curated to give a differentiated providing with worldwide privileges and experiences across travel, life style, hospitality, dining, entertainment, and wellness, amongst other people.
Rajanish Prabhu, Head – Credit Cards and Merchant Acquisition, YES Bank says, “The new Yes Private Prime credit card is in line with our strategy to deliver premium and exclusive services to our valued customers. With this card, we continue to strengthen our card proposition to the affluent segment, giving them global access to differentiated services and experiences. We are confident that the extensive rewards and benefits bundled with this card will appeal to this segment.”
Here are some of the essential positive aspects of the Yes Private Prime Credit Card
- Travel Privileges: Unlimited access to International & Domestic Airport Lounges for Primary and Add-on cardholders and guests. Special Privileges on Airport meet and greet services and automobile rental services.
- Hospitality Privileges: Gift Vouchers worth Rs 9,000 from Oberoi Hotels and Resorts – annual function upon card renewal. Privileges across top hotel chains globally like Taj, Intercontinental, Mandarin, and a lot more.
- Golf Privileges: Access to ideal-in-class Golf courses in India and International destinations.
- Entertainment Privileges: 50 per cent discount on tickets for pick events. Buy 1-get-1 complimentary film tickets on BookMyShow.
- Other Privileges: Unique Rewards Program with never ever-expiring Rewards Points. Low Foreign Currency Mark-up of 1.75 per cent.
Porush Singh, Division President, South Asia, Mastercard, mentioned, “India has more than 700,000 millionaires, and the number is growing by 12-13 per cent every year. These High-Net-Worth-Individuals (HNWIs) exhibit an increasing demand for services, experiences, and differentiated products. Mastercard is committed to bringing customized experiences to this elite, affluent segment.”
He additional adds, “Mastercard World Elite- Yes Private Prime is specially designed to offer priceless moments to the HNWIs and to meet their diverse preferences with meticulously customized offerings. This card offers a combination of niche banking solutions and carefully curated lifestyle privileges.”