An ad film by pregnancy test kit brand Prega News has gone viral on social media, crossing a million views on YouTube and earning praise for the message it delivers. Ahead of International Women’s Day, which is observed annually on March 8, Prega News released a quick ad film highlighting the problem of infertility and how it impacts the mental overall health of females. “When it comes to issues of infertility, couples across the nation keep suffering in silence,” Prega News wrote though releasing the ad film on Instagram. “This Women’s Day, Prega News urges you to break barriers and speak up about infertility – let’s look beyond reproduction when we look at a woman because she is complete in herself.”
They also added the campaign hashtag #SheIsCompleteInHerself.
The ad stars actress Mona Singh as the elder daughter-in-law who is unable to conceive. She is shown to be pleased for her sister-in-law, who is expecting a infant – but viewers are provided a glimpse of the unhappiness she harbors inside. Things take an emotional turn just after a family members member asks her a properly-which means query, and the ending could just make you teary-eyed also.
Watch the video beneath:
Since becoming posted this Sunday, the ad film has garnered more than 1.7 million views on YouTube and thousands more on other social media platforms like Instagram.
Many social media customers praised the message behind the ad which urged society to look beyond reproduction when viewing females.
“I came across this video through promotion ad and I swear it was the best thing I watched today. I love this. I ain’t crying,” wrote one viewer.
“I had teary eyes watching this ad.. superb work,” a further mentioned.