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Although marketers think about item details vital to establishing trust and driving sales on the internet, they struggle to use this details to its fullest prospective, according to a new report from Widen, maker of digital asset management and item details management computer software. In the study, 36% of respondents claimed to have “very high” manage more than the item details their brand publishes on e-commerce web pages, and 55% stated they have “very high” manage more than the details presented on their personal web site.
Product information establishes trust, whilst item advertising assets and content drives sales. Nearly 50% of respondents stated item information is the details kind that has the greatest influence on consumer trust. However, 72% of respondents think that digital assets like photography and videos, along with item advertising content like item descriptions, have the greatest influence on sales. These unique sorts of item details seem to present a superior getting practical experience when they are presented collectively rather than in isolation.
With the ongoing challenges marketers and creatives face when attempting to balance technologies with human touch, digital asset management organization Widen Enterprises aims to discover a new location on the subject of connectivity every year to connect the dots involving advertising, details, and consumer practical experience. This year, they delve into the subject of item details and its part in driving consumer connection. Widen’s study group sought out to discover how brands have reached their audiences regardless of lockdowns, social distancing, and other challenges of the COVID-19 economy. A total of 155 top marketers and creatives from the US and UK participated in the study study for this year’s Widen Connectivity Report. Findings are based on information gathered by way of a 21-query digital survey and a series of interviews performed from August to September 2020.
Read the rest of Widen’s study at 2021 Widen Connectivity Report: Connecting the dots involving advertising, details, and consumer practical experience.