By Sanjeev Mantri
As wellness infused wellness cover is gaining traction, the function of wellness insurers is altering. Health insurance coverage plans have wellness programmes that are presented as a worth-added advantage and there is no more expense linked with opting or enrolling for these advantages.
Many of these programmes motivate the clients by supplying them with a specified objective/ target beneath the wellness programmes and on the attainment of the similar, the insured is rewarded with many advantages or points. These rewards can variety from discounts/ concessions on many diagnostic centres, network hospitals, to avail of wellness care services, discounts on pharmacy bills, OPD bills, and so forth.
Health and mental well-being
Insurers are expanding their digital platforms to usher the customer towards a healthier life. They are implementing digital and technologies-led strategies to engage with buyers to assure their wellbeing. These consist of introducing common engagement regimes to monitor physical and mental wellness, providing technologies-powered apps and bringing wellness coaches in virtual or physical types to guide clients.
The pandemic has provided birth to a new cohort of wellness-conscious and wellness focused men and women. This segment, largely driven by the millennials and Gen-Z, appears beyond physical wellness and chases holistic wellness, with a specific focus on mental well-being.
As insurers see the new customer base develop, they are adapting to the demands, desires and specifications of the similar. Keeping this in thoughts, insurers will bring in revolutionary solutions and new features to much better suit the technologically-aided journey of wellbeing.
The writer is executive director, ICICI Lombard General Insurance