The worldwide wearable shipments rose to 125 million devices, which was a 35 % jump in the third quarter of 2020, according to investigation firm International Data Corporation (IDC). This was also the initial time that an Indian organization, BoAt created it to the prime 5 in the list of wearable vendors. BoAt mainly focuses on audio devices.
IDC notes that this surge in sales of wearable devices was “driven by seasonality, new product launches, and the global pandemic.” Keep in thoughts that IDC’s report contains smartwatches, wristbands, audio wearables in its calculations. The quarter also saw the launch of new merchandise from Apple, Samsung, and so on and shoppers also enhanced spending on electronics, provided other activities such as travel, dining out, took a hit.
“Many countries began easing restrictions and opening up their economies during the third quarter, which helped bolster outdoor activity as well as demand for wearable. Meanwhile, a broader range of price points from numerous vendors meant that there was something for everyone,” Jitesh Ubrani, investigation manager for IDC Mobile Device Trackers mentioned in a press statement.
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“The double-digit growth not only indicates strong demand, but also suggests that many people got a wearable device for the first time in both emerging and developed markets. Consider what this means: a larger installed base of wearable device users going forward and a larger opportunity for device replacements in the years to come. And, as some wearers own multiple devices – like earwear and wristwear – the wearables market will enjoy sustained demand,” Ramon T Llamas, investigation director, Mobile Devices and AR/VR mentioned.
Apple remains the marketplace leader in the wearables segment with a enormous 33.1 % share as each AirPods and Apple Watches stay a common option. Plus the launch of the Apple Watch SE at a much more cost-effective value ensured much more wearables at distinct value points.
Xiaomi followed in second location with 17 million units shipped, 12.8 million of which had been fundamental wristbands. Huawei ranked third with unit shipments totaling 13.7 million. Despite facing US sanctions, the organization was in a position to drive development across several markets even though its shipments had been concentrated in China.
Samsung was quantity 4 in the list as its hearable shipments reached 8.4 million throughout quarter along with 2.6 million smartwatches.
Indian organization BoAt managed to grab the prime 5 spot along with Fitbit. Both had a 2.6 % share of the marketplace. Commenting on BoAt, IDC mentioned that post the lockdown in India, the organization has benefitted from to a sturdy advertising campaign and tie-ins with nearby cricket teams. But IDC also pointed out that as opposed to a lot of of its competitors, BoAt lacks the worldwide presence and provide chain, which could make it tricky to sustain this sort of momentum.