Kicking off a new campaign to highlight the durability of iPhone 12, Apple released however a further advertisement which quickly piqued the interest of viewers, particularly across India thanks to its use of Tabla beats in the video.
Apple released a 38-second visual ad today titled “Fumble”, which characteristics a lady walking on the sidewalk when speaking on her iPhone when abruptly it slips out of her hands.
In the ad, the woman’s relentless efforts to save the phone from falling on the road are captured with Tabla beats from the song ‘The Conference’ by British-Indian musician Nitin Sawhney as background music.
https://www.youtube.com/watch?v=t72nquFeCQQ
“iPhone 12 with Ceramic Shield. Tougher than any smartphone glass. Relax, it’s iPhone,” the description of the advertisement on Youtube says, as the video ends with the lady choosing up her intact iPhone and resuming her phone get in touch with, seeking relieved to see no damages.
The video has garnered more than 4.3 lakh views on Youtube when it has been broadly shared on social media web-sites.
The musician and song composer also tweeted the ad, saying: “Ha. They used my track ‘conference’ for the new Apple iphone12 ad. Never thought I’d see that.”
Ha. They utilized my track “conference” for the new @Apple#iphone12 ad. Never believed I’d see that. 😂👍🏾 https://t.co/oAFFyZnjC3
— Nitin Sawhney (@thenitinsawhney) March 25, 2021
Apple lately released a further ad on iPhone12’s durability, featuring a clumsy cook who kept dropping his phone when attempting to study a recipe.