UAE-based airlines Emirates not too long ago released an ad filmed on top rated of the world’s tallest constructing, and it quickly produced a large buzz on social media. The 30-second ad features Nicole Smith-Ludvik, a qualified skydiving instructor, as an Emirates cabin crew member who stands atop the Burj Khalifa. In her hand, she holds a series of placards that study: “Moving the UAE to the UK Amber list has made us feel on top of the world. Fly Emirates. Fly better.” While viewers initially do not get to see exactly where Ms Smith-Ludvik is standing, the camera quickly zooms out to reveal that she is really on top rated of the Burj Khalifa.
The ad delivers a heart-stopping view of Dubai stretching out hundreds of feet beneath Ms Smith-Ludvik, who stands on a narrow ledge with the wind howling about her.
The Burj Khalifa in Dubai is the world’s tallest constructing, standing 2,722 feet tall. While the video produced a buzz on social media with its revolutionary notion, a section of the Internet also raised doubts about its authenticity. Some on Twitter accused Emirates of applying green screens to film the video alternatively of really climbing to the top rated of the Burj Khalifa.
Emirates took to Twitter yesterday to respond to the allegations. The airline shared a video which shows the ad was really filmed on top rated of the world’s tallest skyscraper.
Filming at the pinnacle took rigorous organizing and a strict security protocol, stated Emirates. “From level 160, we climbed for over an hour to reach the top,” the airline explained in its video.
Real or fake? A lot of you have asked this query and we’re right here to answer it.
Here’s how we made it to the top rated of the world’s tallest constructing, the @BurjKhalifa. https://t.co/AGLzMkjDON@EmaarDubai#FlyEmiratesFlyBetterpic.twitter.com/h5TefNQGQe— Emirates Airline (@emirates) August 9, 2021
In a statement, Emirates additional explained that a casting contact was “put out to Emirates’ very own cabin crew team and while there were some willing and capable candidates, a professional skydiving instructor was cast to ensure the highest levels of safety.”
For filming at the top rated, a custom platform with a pole was constructed for the actress to stand on. “She was attached to the pole as well as two other different points directly to the pinnacle, through a hidden harness under the Emirates uniform,” stated Emirates.
Shooting for the ad started at sunrise and took about 5 hours to comprehensive – excluding the one hour and 15 minutes it took for the group to climb to the top rated.