By Vikash Samota
It’s currently clear that COVID-19 has significantly altered the way we live and work. The pandemic has also upended the way we use technologies. In the absence of in-individual interactions, men and women have come to rely on the prowess of video technologies to seamlessly replace physical meetings with virtual collaborations. The previous year has produced a new category of events referred to as ‘phygital’ that is a blend of the physical and digital encounter. Since the digital-oriented way of life is right here to keep even beyond the pandemic, immersive virtual events fuelled by intelligent video technologies will drive the new phygital encounter for customers.
High-excellent video paramount for enhanced user experiences
The pandemic has place the spotlight on producing powerful and impactful phygital events that provide a seamless visual encounter by leveraging the very best video tools. Best-in-class video technologies that provides live streaming enables occasion organisers to replicate live events in the virtual or phygital realm. Since attendees participate from remote areas about the world, potent live streaming of videos ought to have the capabilities to assistance several platforms and attain as numerous screens as achievable.
Video streaming technologies remedy providers ought to recognize the demands of shoppers and other stakeholders to augment their video capabilities to drive genuine engagement. Further, hosting a effective virtual occasion is no longer restricted to fundamental video and screen sharing. Event producers stream higher excellent broadcasts to encourage viewer participation. High-definition (HD) video for a big occasion demands greater bandwidth to stream videos smoothly and without the need of technical hiccups.
No doubt, higher excellent live video will shape the future of phygital events even beyond the pandemic. Captivating videos ought to also be supported by higher-excellent animations and graphics that will produce interest in virtual events and lead to possible onboarding of new clientele. If your brand demands to stand out, incorporate graphics as a important visual help to build an immersive encounter for the audience. Graphic videos and animations delivered in genuine-time will enable organisations foster deeper connections with their target audience.
Content is important to the phygital encounter
The worth of content in virtual events is important to the phygital encounter. However, when moving a live occasion to the virtual realm, organisations ought to concentrate on delivering excellent content to improve the user encounter. Since audience engagement is crucial to virtual events, content ought to be developed to cater to the demands of the target audience. Personalisation in packaging content will raise audience interaction and let them flexibility in selecting breakout sessions that appeal to them.
Also, focused and coherent content that prioritises sharing of relevant information and facts would attract greater registration numbers. Online conferences are possibilities for organisers to provide on-demand, genuine-time content in distinctive formats to make possible leads in the extended run. Content ought to be packaged to align with the messaging and to attract sponsors to the virtual occasion. Moreover, the future of content for virtual events will be driven by information analytics to collect insights on audience engagement, such as views and comments. The information can be used to strategy more impactful future phygital events.
Control more than technologies
The pandemic has opened doors of chance to organisations in the virtual events space. Cutting edge technologies has facilitated in producing versatile formats to raise audience attain and engagement. For instance, AR/VR delivers augmented experiences to elevate the virtual occasion to a ‘live’ encounter. Gaming ideas and procedures are incorporated to add worth to the virtual events.
Since virtual events attract wider audiences, organisations ought to cater to the particular demands of every single segment. Knowing your audience is important to sustaining the phygital encounter even beyond the pandemic.
The future of hybrid events
As issues stand, the events landscape will by no means be the exact same once again. The pandemic has shown that the comfort of hosting virtual or hybrid events has considerably lowered charges for organisations. Even as various nations are grappling with the second wave of COVID-19, hybrid events are attracting more men and women to participate either in-individual or from the comfort of their home.
Technology has enabled occasion organisers to experiment with the scope and format of events, delivering worth in genuine-time. In future, in-individual events will have the benefit of leveraging technologies for attendee registration, cancellation and other occasion elements. Moreover, important information insights on attendees will allow organisers to increase the excellent of virtual events.
As hybrid events go mainstream, the query remains no matter if organisations will continue to inspire client engagement and add worth to human interactions. Luckily, today’s organisations are attuned to the new normal and are ramping their on line video capabilities to make certain client satisfaction. This is important to developing trust with the finish user in the absence of traditional physical events.
(The author is Founder, MultiTv. Views expressed are individual.)