Watching user-generated content material has doubled more than the previous year to an typical of 4 hours per week.
The Covid-19 pandemic has considerably changed customer behaviour with respect to streaming video across all age groups. Streaming video by means of the world-wide-web is substantially on the rise in India and the planet. Indians outdo the worldwide typical of 7 hours, 55 minutes weekly viewing by at least three hours, taking it to ten hours 54 minutes, according to the ‘State of Online Video 2020’ report commissioned by Limelight Networks, a provider of video delivery and edge cloud solutions.
As per some of the important findings, staying household drove streaming subscriptions. Nearly 47% of the world’s population have subscribed to a new streaming service in the final six months, with Indians exceeding the worldwide typical at 70%. Primarily, this is attributed to men and women spending additional time at household due to Covid-19 (40% globally), with 43% Indians citing this as a purpose. The second biggest driver of new subscription purchases (25%) is availability of new content material. Among other findings, on the web video consumption exceeds conventional broadcast viewing. India has witnessed one particular of the steepest increases in on the web viewing as compared to conventional broadcast viewership. Indian viewers are watching ten.9 hours of on the web content material on typical, as compared to eight.7 hours of conventional broadcast viewing per week in 2020.
Then, pretty much half (47%) of worldwide shoppers will cancel a streaming subscription due to higher rates. Indian consumers’ behaviour is constant with the worldwide typical, with pretty much 46% indicating price sensitivity. Subsequently, additional than half (51%) of Indians admit to sharing login details or making use of an individual else’s account. Watching user-generated content material has doubled more than the previous year to an typical of 4 hours per week. YouTube dominates as the most-preferred platform for watching user-generated content material (65%), followed by Facebook (16%). The selection of Indians is related with varying averages, with YouTube and Facebook usage standing at 72% and 12% respectively.
“The pandemic has accelerated the demand for high-quality streaming in India and across the globe. People wish to be entertained, informed and communicate without latency issues. There is a need for reliable infrastructure to be set up, to match the increasing appetite for new and improved online experiences,” mentioned Ashwin Rao, nation director, Limelight Networks India.