The explosion of reside streaming, on the web gaming, ed-tech, well being tech, retail commerce has designed a substantial market place for video technologies. No wonder then that Gurgaon-primarily based MultiTV has emerged as a quickly developing video platform player, providing virtual events, reside streaming, OTT video tech platform and total video tech stack for all business enterprise video requirements.
“We have been adding customers at a rate of two customers a day since July this year,” says Vikash Samota, founder & CEO, MultiTV. “Video requirements are consistently increasing across enterprises, media and telecom, sports and events, and retail and brands. These are the four verticals which we are sharply focusing on.” Today, the firm has more than 200 prospects, which includes MXPlayer, SonyLiv, Zee5, Voot, Hungama, Flipkart Video, Hoichoi, HCL, Samsung, Reliance Industries, Hero, Xiaomi, Hyundai, Mercedes Benz, Asian Paints, FIFA, BMW, India Today, 9XM, Tripleplay, amongst other folks.
Samota founded MultiTV in 2014 and its 1st item was launched in 2016. That year, it secured funding from angel investors led by Nipun Sahni. “I saw a business opportunity for solutions that would support the OTT and live streaming sector by providing smooth and seamless stack for video technology. The enterprises would deliver video experiences while MultiTV would manage the complete back end from encoding, transcoding, subscribers management, or create a business/enterprise application on top of that- essentially a complete video ERP solution,” he says.
MultiTV’s flagship solutions are Creator and BeLIVE. Creator is an aggregated 1-quit OTT option which automatically manages video content execution. It offers enterprises a platform to market place their video content as a personalised viewing encounter and monetise their content on their terms. BeLIVE is a PaaS (platform as a service), an owned IP that makes it possible for the client inventive freedom of customisation. It is an all-in-1 reside virtual events platform exactly where attendees can find out and interact with folks from anyplace in the globe with an integrated 360-degree distribution ecosystem.
With the Covid-19 pandemic altering how enterprises interacted with their clientele and partners, MultiTV enabled BeLIVE for significant-scale virtual events such as exhibitions, digital concerts, AGMs, and so forth. The notion was to allow broadcasting, any sort of occasion more than social media, web-site, or even integration with OTT platforms. “We are in a space where enterprises, brands, or agencies are looking for customisation (like whitelabeling, personalised sign ups, microsites, exhibition booths, AR/VR graphics, chat rooms and more) in a secure environment,” explains Samota.
Along with these, MultiTV provides a bundled multiscreen transcoder and encoder known as Streamline that enables automated content ingestion, transformation, and delivery with on-demand archiving. “By transcoding, we can easily stream our video content in multiple formats, multiple bitrates, and multiple definitions over any device,” says Samota. Then there is Pulse—a extensive Television ad delivery and tracking platform, Video Commerce —an AI-powered video platform that gives a virtual showroom application for reside item showcase and MicroLearn— an interactive understanding video platform facilitated with deep analytics.
By March 2021, MultiTV expects 50% income each and every from each CREATOR and BeLIVE. With about 75% client repeat price, the organization is witnessing 15-20% month-to-month organic development. It is also expanding its international footprint by hiring sales teams in new markets such as the US and Europe. It provides its services to clientele primarily based on annual contracts and subscriptions as effectively as on the basis of just 1 occasion/1-time use.
It is aiming for a $one hundred million turnover in the subsequent 3 years.
With a 50+ engineering group, MultiTV is strengthening its IP and tech stack. Its video tech such as conversational video, graphics processing engine, video encoding and transcoding with low latency are owned IPs, powered by a extensive tech stack created in-residence. The coding for these item offerings have also been performed in-residence. “We work on an API structure that facilitates development of customised applications depending upon the unique needs of the client,” says Samota.