New, lighter Vaio laptopns returning to Indian market place. (Source: Vaio)
Vaio laptops are creating a comeback to India. The laptops will be out there for booking and buy on e-commerce platform Flipkart beginning from January 15. Hong Kong-primarily based Nexsto Company has signed a license agreement with the Japanese corporation and is reviving the Vaio brand in India. The corporation currently sells Avita laptops in India and worldwide markets. Vaio laptops are manufactured and sold in Macau, Middle East, Hong Kong, Malaysia, Singapore and Taiwan by the Nexsto Company.
The new Vaio laptops for the Indian market place will be premium and intelligently crafted delivering “exceptional” good quality, stated a statement by the corporation announcing its brand’s comeback. The statement undersigned by Seema Bhatnagar, Regional Business Director, South Asia, Vaio stated that the tech firm is searching forward to becoming market place leaders in the laptop segment across the nation.
Vaio was when a aspect of Sony and the brand had a cult following due to its sleek and colourful design and style belonging to the greater value bracket just before it exited the Indian market place a couple of years ago. Its premium laptops gave competitors to Apple in the higher-finish laptop segment. The downfall of the brand occurred when Vaio customers began complaining of underperformance compared to other brands supplying laptops in a a great deal less expensive value tag. Sony also had to recall and replace batteries faced with overheating troubles. After good losses and higher struggle, Sony sold off its Vaio brand to a Japanese investment firm in 2014.
Flipkart has also teased the launch of Vaio laptops with a new microsite. The teaser providing a sneak peek suggests the new laptops will be of lighter make.
The launch of Vaio beneath a new branding comes throughout instances when Covid-19 pandemic has created it crucial for every person to switch to work from residence creating laptop market place develop. The International Data Corporation report suggests the Computer market place in India saw a 9.2 per cent year-more than-year development in the third quarter of 2020. The market place is presently dominated by the likes of HP, Lenovo and Dell, with Xiaomi steadily creating inroads.