Homegrown brand Lava launched a variety of inexpensive ‘made in India’ smartphones on Thursday that could just spark the starting of an all-new era for spending budget-conscious purchasers. The phones in question—Z6, Z4, and Z2—can be produced-to-order just before acquire. They will also be upgradable post acquire. Lava says it will provide 66 ‘unique’ strategies to tailor-make its new Z-series phones with solutions of “increasing or changing RAM, ROM, front camera, rear camera(s) and even the colour of the phone.”
Lava will spend you up to Rs 50,000 for designing the subsequent Indian smartphone
“This concept, apart from fulfilling the consumer’s needs, will also make Lava a very nimble and efficient company in upstream and down-stream supply chains,” Sunil Raina, President and Business head, Lava International mentioned.
Lava My Z, Z-Up
Lava will be delivering two types of services with the Z6, Z4, and Z2 phones. The 1st one particular, referred to as My Z, will let purchasers to decide on among 2GB, 3GB, 4GB or 6GB RAM, and pair it with 32GB, 64GB or 128GB ROM in a mixture of their option. There will be an solution to decide on among dual (mixture of 13MP and 2MP) or triple rear camera (mixture of 13MP, 5MP, and 2MP), and 8MP or 16MP selfie camera. “You can also select a colour of your choice, your own version of Lava’s Z series,” although all the phones will have the exact same core style and constructed working with the exact same components.
These produced-to-order My Z Lava phones will be offered for shopping for from the company’s on the internet shop beginning January 11.
The other service, referred to as Z-up is more ambitious. It will fundamentally let Z6, Z4, and Z2 owners to upgrade their phone’s RAM and ROM inside the 1st year of acquire by paying “only an incremental charge for upgraded components.” Z-up will be offered at Lava service centres beginning January 26.
“With this unique innovation, we will save customers’ money, avoid the hassle of transferring data to a new phone, while ensuring environmental safety and offering protection from e-waste,” Raina added.
Lava also plans to expand the service(s) in the close to future so even retailers and trade will be capable to construct phones as per buyer’s requirement.
Lava Z6, Z4, and Z2
Coming to the actual phones themselves, all the 3 phones come with a 6.5-inch 720p+ show with waterdrop-style notch and Corning Gorilla Glass 3 protection. They are produced of plastic although Lava claims the full variety is Military Grade-certified for ruggedness. All the phones are powered by an 8-core MediaTek Helio G35 processor and run stock Android 10 “for a bloatware free pure Android experience.” Rounding off the package is 5,000mAh battery with USB Type-C charging.
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The Lava Z6 comes with 3 cameras on the back (13+5+2MP). On the front, it has a 16MP camera. It will be offered in 6GB RAM and 64GB storage configuration. The Lava Z4 is basically the Z6 with 4GB RAM.
The Lava Z2 comes with dual cameras on the back (13+2MP). On the front, it has an 8MP camera. It will be offered in 2GB RAM and 32GB storage configuration.