As Apple launched its iPhone 13 and iPhone 13 Pro series on Tuesday, it was a song played for the duration of the occasion that made ears perk up. Desi Twitter customers had been fast to determine it as the tune of the 1971 song Dum Maro Dum, composed by RD Burman and sung by Asha Bhosle. The song played for the duration of Apple occasion 2021 and set social media abuzz as Bollywood fans took to Twitter to confirm that other folks, also, had heard the familiar tune on a international stage.
“Apple using Dum Maro Dum!” one Twitter user wrote, sharing a clip of the Apple iPhone 13 promotional video which also features the song. In the video, the tune plays in the background as the gadget’s many features, like water resistance and ceramic shield, are highlighted as a delivery particular person goes by way of his route.
Apple utilizing Dum Maro Dum! #AppleEventpic.twitter.com/FDIPmugLF6
— Priyank (@hey_priyank) September 14, 2021
Screenwriter Aniruddha Guha, also, noticed Apple’s option of song and known as it “spot on”
Holy shit. The option of song in the #iphone13series spot! ???????????? #RDForeverpic.twitter.com/LdqJxOGG15
— Aniruddha Guha (@AniGuha) September 14, 2021
However, the track that really plays in the Apple video is Work All Day by rapper Footsie, which samples the RD Burman original.
Here’s how Twitter customers reacted to the Bollywood tune at the iPhone 13 launch:
#iphone13series#AppleEvent#Apple
So apple utilized ‘DUM MARO DUM’ song’s music theme ???? in its iphone 13 action video!
???? pic.twitter.com/Hvlx5vQk3G— Akshat Katre (@akshatkatre23) September 14, 2021
Did #Apple just utilized Dum maro Dum song in #AppleEvent to launch #iphone13series ? pic.twitter.com/8ItU0VNaCY
— Shubham Mishra (@helloiamshubham) September 14, 2021
Apple really utilized Dum Maro Dum as BGM in Iphone 13 trailer…#iPhone13#iOS15#AppleEvent
— Saurabh Taak (@su_saiyan) September 15, 2021
Local Goes international “Dum Maro Dum”..????????????
— Raj Kumar Jha (@Rajkj_7) September 15, 2021
This is not the initial time that Apple has utilized a Bollywood tune in its ads. In 2018, Bollywood fans noticed the soundtrack to the Apple iPhone X ad sounded incredibly familiar – it came from the song Meri Nazar Hai Tujh Pe from the 1980 film The Burning Train, also composed by the legendary RD Burman.