Most IT services, worldwide enterprises and consulting providers placed big orders for work notebooks, desktops, and workstations to provide personnel the needed systems to work from dwelling as element of their business enterprise continuity preparing. The demand led to the highest annual development in more than a decade in conventional Computer marketplace, says Vinay Sinha, managing director – Sales, AMD India. As per IDC, in the fourth quarter of 2020, worldwide shipments grew 26.1% year more than year to 91.6 million units.
“The pandemic also pushed the demand for cloud to support digital transformation across industries. We saw companies across the spectrum, from small and medium enterprises to large enterprises, investing in cloud-based applications to support business agility and remote work,” he tells Sudhir Chowdhary in a current interview. Excerpts:
What are the challenges facing IT choice makers at the moment and how is AMD positioned to address these?
COVID-19 accelerated digital transformation across providers. Today organisations are focused on setting up dynamic, agile, robust, and safe IT infrastructure that can meet the altering demands of modern day workloads. The disruption brought about by the pandemic, has produced this the central concern for IT choice makers. They are asking – how can we make sure our organisation’s hardware, computer software, network sources and services are reputable, accessible 24×7 and work in tandem. They are seeking at migrating to cloud to optimise workload functionality, keep scalability and totally free up sources for other business enterprise-essential requires. They want to safe finish user information and lower the total price of ownership as they transition to virtualised environments.
AMD is effectively positioned to help IT choice makers in these digital transformation journeys with a host of AMD powered options each in Computer and information centre. Notebooks and desktops powered by AMD Ryzen PRO processors are out there from all big OEMs and they are increasingly getting adopted across smaller corporations and big enterprises.
When it comes to information centres, AMD has just launched the 3rd Gen EPYC which is the world’s highest performing x86 server processors. The new EPYC 7003 series processors assistance HPC, cloud and enterprise shoppers do more, more quickly, by delivering the most effective functionality of any server CPU with up to 19% more guidelines per clock.
How has AMD grown in the enterprise segment more than the final couple of years?
Our results is driven by AMD setting the pace of innovation in the sector, and regularly delivering merchandise that assistance bend the curve on functionality, energy efficiency, TCO and time to worth. This was reflected in our fourth quarter and 2020 earnings announcement. We had record server processor sales in the Q4 of 2020, as cloud, enterprise and supercomputing adoption grew. Cloud adoption remained robust in the fourth quarter as Google, Microsoft, Tencent, and other people expanded their use of EPYC processors to energy bigger portions of their internal infrastructure. Twenty-eight new public cloud situations have been launched in the fourth quarter from Alibaba, AWS, and Oracle, even though Google expanded basic availability of their confidential computing VMs powered exclusively by EPYC processors to nine regions.
In enterprise, the adoption of AMD-powered servers also grew in the fourth quarter of 2020 as Dell, HPE and Lenovo secured new finish client wins with Fortune 1000 accounts across important verticals, which includes manufacturing, monetary services, and automotive. In HPC, the quantity of AMD-powered supercomputers on the November 2020 major 500 list improved to 21 systems, which includes two of the major 10 and the quickest supercomputer in Europe.
What is the information centre chance for AMD in India?
India continues to be an essential marketplace for AMD’s information centre business enterprise, and we will continue to invest in the nation. India is the second biggest information centre marketplace in Asia-Pacific soon after China. This marketplace development is fueled by digitisation initiatives from the government, growing penetration of online connectivity, as effectively as adoption of emerging technologies like AI, Big Data and ML by not only technologies providers but also conventional legacy providers.
We see development possibilities for AMD in information heavy sectors which includes e-commerce, e-Seva, finance, government, IT, manufacturing, and telecommunications. As India gets prepared for 5G network, we think that the telecom sector will be one of the important sectors that will adopt higher-functionality server CPUs more than the next 2-3 years. They will have to place in spot the information processing infrastructure that will permit more quickly delivery of online, content, and seamless roll out of a host of next gen 5G applications.
What is AMD’s tactic for development and investments to create this segment in India?
We are getting into a higher-functionality computing megacycle driven by the growing adoption of cloud computing services and the accelerating digital transformation of corporations as effectively as the rise of 5G and AI. We will tap this chance by closely collaborating with major worldwide and regional cloud providers as effectively as OEMs. We will concentrate on highlighting the compelling worth proposition of EPYC powered information centers to CIOs and CTOs by means of numerous outreach activities.