New York:
Streaming giant Netflix is testing a new function that can aid it crack down on password sharing exactly where it is rolling out alerts asking customers to confirm they are authorised to watch on the account to be in a position to maintain watching.
“This test is designed to help ensure that people using Netflix accounts are authorized to do so,” a Netflix spokesperson stated in a statement as quoted by CNN adding that the company’s terms of service say accounts “may not be shared with individuals beyond your household”.
CNN reported that when a user selects their profile on a shared Netflix account, a pop-up will ask them to confirm the account by confirming with a text or e-mail sent to the account holder.
Users can also select to confirm later, in which case, the pop-up will show up once more at an undetermined time later. If they cannot confirm they are an authorized user, viewers will be prompted to set up a new account.
“The new feature is just a test and it’s rolling out to a limited number of users who watch on the Netflix TV app,” CNN reported.
The update comes as the streaming app’s viewership skyrocketed for the duration of the pandemic exactly where it reached 200 million customers final month, and its stock is up practically 50 per cent because March final year. But the firm may well face challenges in maintaining up that momentum as individuals invest much less time stuck at house for the duration of 2021.
Netflix and other streaming platforms have been grappling with how to manage password sharing — and no matter whether to bother with attempting to protect against it at all — for years.
In 2019, Netflix’s chief item officer stated the firm was focused on stopping password sharing, but was nevertheless searching for techniques to enforce it, CNN reported additional.
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