The story of ed-tech coding begin-up WhiteHat Jr. and its “blitzscaling” development are targets that just about every new begin-up would want to emulate. The business was acquired a couple of months ago by Byju’s, an ed-tech business that has scripted its personal phenomenal development story, in an all-money $300 million deal. TheSpuzz Online caught up with Karan Bajaj, founder and CEO of WhiteHat Jr to speak about how he scaled his coding begin-up so swiftly, about the Byju’s deal and, of course, the controversies it faced concerning its marketing and advertising and marketing. Bajaj is candid about what his targets had been, what it took to create WhiteHat Jr and appears at what could have been completed differently in hindsight.
Bajaj is an author of 3 books – Keep Off the Grass, Johnny Gone Down and The Seeker. He’s also an IIM Bangalore graduate and a marketer getting worked with multinationals such as Proctor & Gamble, Boston Consulting Group, Kraft Foods, and Discovery Network.
In 2018, he left Discovery to begin WhiteHat Jr (WhiteHat incidentally is a term applied for ethical hackers), mainly because he felt he loves to create issues. He says, with the sort of exposure to computer systems young children have today, it is inevitable that they would like to create issues, for which coding can be a entertaining activity.
Since his business enterprise model involved a single-to-a single coaching on live sessions by teachers on the net, he ensured he hired an 11,000 plus girls-only teacher network, maintaining in thoughts the security of young children on the net.
The COVID-19 pandemic has produced on the net education more mainstream now. Going forward, Bajaj sees coding becoming a element of the curricula in schools and that they will advantage from a physical-digital collaboration in the way they function. Watch the complete interview for more on what Bajaj had to say as he plans worldwide expansion.