Following the criticism from creators, Instagram head Adam Mosseri announced changes to the platform ranking system to reward original content on the platform. Mosseri in his video post on Instagram said “We’re going to remove aggregators from recommendations if they repeatedly share unoriginal content that they didn’t enhance. To aggregator accounts out there: I recommend looking for ways to make content your own so you can continue to be recommended to people who don’t follow you.”
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In addition, Instagram said it will replace reposted content in recommendation feed with the original content. Moreover, the social media platform said it will show a label to highlight reposted content that will be visible to the followers of the account reposting content. Though the label is removable for now, Instagram said it might not allow creators to remove such labels on reposted content in future.
The changes in ranking system algorithms are slated to roll out in the coming months.
In other news, Meta is testing its artificial intelligence-powered chatbot Meta AI with select users across its popular social media apps like WhatsApp, Messenger and Instagram in India. The chatbot service from the social media giant will allow users to generate text and images, summarise stories, and help with other tasks such as proofreading, editing, and translation, among others. In September last year, the company launched Meta AI in beta as a conversational assistant for WhatsApp, Messenger, and Instagram.
First Published: May 01 2024 | 10:51 AM IST