As the second wave of Covid infections derails typical life in India, the domestic smartphone market place could see weaker sales right after the robust numbers seen in the last 3 quarters. Analysts anticipate the second surge in infections to adversely effect customer demand in the coming quarters.
Counterpoint Research stated India’s smartphone shipments grew 23% year on year to more than 38 million units in Q1 2021, the highest ever very first quarter shipments. New solution launches, promotions and economic schemes, as properly as pent-up demand coming from 2020, drove the market place in Q1 2021.
“But these numbers should be taken with caution as a second and more virulent wave of Covid-19 is currently on in the country and is likely to impact the coming quarters. The consumer demand will take a hit due to the ongoing Covid-19 wave and subsequent lockdowns,” Counterpoint Research senior analysis analyst Prachir Singh stated.
Analysts and economists have stated the second and more lethal wave of the pandemic has currently began to effect the movement of men and women and goods. Many worry that the quickly increasing instances load could severely effect India’s financial recovery, which would have an effect on customer sentiment.
As of March 2021, Chinese smartphone vendors controlled 75% of the smartphone market place in India. “Xiaomi led the market with a 26% share, followed by Samsung, Vivo, Realme and Oppo. Xiaomi has recently expanded its manufacturing capabilities with new EMS partners, which helped the brand maintain strong shipments during the quarter,” Counterpoint Research analyst, Shilpi Jain.
All main brands are focusing on new solution launches to drive customer demand. Samsung maintained a higher quantity of new solution launches in its Galaxy M-series, Galaxy F-series and Galaxy S21 series through Q1 2021. Realme launched its 8 series, OnePlus announced its 9 series and Xiaomi launched its Redmi Note 10 series. Brands are also focusing on promotions and economic schemes to improve customer demand, she stated.
The function phone market place registered a 14% year-on-year development through the quarter driven by sturdy shipments of JioPhone beneath its new model and subsequent promotions. However, itel led the function phone market place in Q1 2021 with a 21% market place share.
Apple continued its momentum from Q4 2020. The corporation maintained its major position in the premium segment (>`30,000) with pretty much 48% share. Strong demand for iPhone 11 coupled with aggressive presents on the iPhone SE 2020 and expansion in ‘Make in India’ capabilities are the driving variables in this development. Apple also registered more than one million shipments for two consecutive quarters for the very first time.