HMD Global, maker of Nokia-branded smartphones, launched the Nokia 5.4 and Nokia 3.4 in India on Wednesday. While the Nokia 5.4 begins at Rs 13,999, the Nokia 3.4 begins at Rs 11,999. These Nokia “budget” phones enter an ever-crowded marketplace that, as factors stand today, is governed largely by specs and characteristics. More the merrier. The Nokia 5.4 and Nokia 3.4, although they have competitive hardware and appealing design and style, take a slightly diverse trajectory in that HMD is not searching to blow consumers’ minds by means of “killer” specs (out there at rock bottom rates). The concentrate rather, is on knowledge and far better nevertheless, on safety and reliability – trust if you will.
A philosophy that all new-age Nokia phones comply with to a T. This is by design and style.
“We have never got into this format of commoditization. We feel that this is not good for the consumer. When you are looking at a specs versus price equation, it is important to look at it not only from a hardware specs point of view, but also from software and security angles because that includes the whole experience on the device. That is something that we will continue to communicate and focus on,” HMD Global vice president Sanmeet Kochhar told TheSpuzz Online.
As quickly as you purchase a new phone today, with say 2GB RAM, just after 3 months or just after six months you comprehend there is a different solution at the exact same price tag which has more RAM. Your phone is now outdated, or old fashioned and you would want to alter it. Most smartphone brands that are into launching phones by the dozen in speedy succession argue that this is so they can present the most recent and greatest technologies to finish-customers as quickly as it is out there to them. And when it is a customer-friendly strategy to an extent, brands have to also invest ample time to differentiate their goods on grounds of knowledge.
“What happens if you are not upgrading your software, which nobody else except Nokia talks about right now? You see that your phone is having issues in terms of performance, in terms of battery. If you don’t get timely software upgrades, you won’t receive the advancements in technology that are happening in the field of artificial intelligence, in terms of adaptive battery or in terms of imaging and all these benefits only come in with upgraded software.”
Also, device safety is paramount, a thing that more and more persons – typical purchasers – have began to speak about in particular considering that final year.
“Our focus has always been on providing the most secure devices. While this has been our promise all along, this proposition became even more relevant after the India China geopolitical situation came out and everybody started looking at the data stored on their phone and wondering if their data was secure,” Kochhar mentioned.
HMD gives two years of operating technique upgrades across diverse devices in diverse price tag bands. The brand guarantees that “for three years your Nokia phone is not only the latest, but always up to date, and in fact it continues to get better, as we move forward, because you have a new software even on a Nokia phone which you buy for, let’s say Rs 8,000 in India.”
In this way, Nokia customers (have a tendency to) get more worth with their acquire more than the lifetime of the device.
Going forward, HMD will continue to concentrate on this aspect. “Our differentiation lies in terms of having a better, future-proof software. When you are buying a Nokia phone, you are getting software which is going to last for much longer and then you will not be forced to change your device (as frequently).”