The partnership marks the brand’s maiden association with the teams ahead of Season 2020- 2021
Denim brand SIN has partnered with two franchises from the on-going Indian football league Indian Super League ATK Mohun Bagan FC and Hyderabad FC. The partnership marks the brand’s maiden association with the teams ahead of Season 2020- 2021 and represents its deep connect with Young India. Apart from partaking in India’s biggest annual football occasion, the brand has etched its name in the sports planet, by signing on Hardik Pandya, a top figure in the planet of cricket and a outstanding sportsman as its brand ambassador.
“SIN is a brand that has always strived to create a dynamic new India and is all about being truly uber cool. We are elated to partner with two young and super vibrant teams, that perfectly encompass the youthful fervor that we embody through our craftsmanship and reflect our corporate philosophy and love for the sport,” Vijaylaxmi Poddar, managing director, Clothing Culture Pvt. Ltd, stated.
Sin Denim is a top style denim brand with a pan-India presence. The DNA of the brand is spinning a mélange of edgy creativity combined with modern day lines & sleek fits. Founded in 2012, the brand is hugely well-liked amongst the youth of India, and has won a number of worldwide accolades such as Image’s Emerging Menswear Brand, Most Admired Fashion Brand (2015) and The Best Fashion Sustainability Award by the worldwide retail giant Lulu.
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