In spite of the Covid-19 pandemic, luxury housing (priced >Rs 1.5 crore) in Delhi-NCR performed reasonably nicely in 2020. Of the total housing sales of ~23,220 units that NCR saw final year, the share of luxury housing was more than 4% – escalating marginally more than 2019, when it was 3% (of 46,910 units). Noida witnessed total housing sales of ~3,240 units in 2020, of which the share of luxury housing was 9%. Gurgaon sold a total of ~7,240 units, of which the share of luxury residences was 5%.
While there was a marginal rise in all round sales, new provide of luxury residences dropped to 9% of total 18,540 units in 2020 (from 12% or 35,280 units in 2019). Noida, Gurgaon and Ghaziabad had been the only cities in NCR that saw new luxury provide in 2020.
“Affordable and mid-segment housing continued to drive homebuyer demand in 2020, but luxury sales also saw some momentum in NCR despite the pandemic,” says Anuj Puri, Chairman – ANAROCK Property Consultants. “This is also because the impact of the pandemic on this buyer-class was not as significant as other budget categories. The discounts doled out by developers further made such properties more lucrative especially for the ‘real’ buyers who are prioritizing their home bases and willing to spend accordingly. Moreover, we are also seeing good traction from the NRIs amidst good deals and discounts and favourable rupee vs dollar value.”
Demand-Supply Dynamics
As per ANAROCK study, NCR in 2020 saw total housing sales of more than 23,220 units, of which practically 4% was in the luxury segment priced >INR 1.5 crore onwards. Back in 2019, NCR saw total housing sales of 46,910 units, of which luxury units comprised just 3% all round share.
# Gurgaon saw maximum housing sales of approx. 7,240 units in whole 2020, of which luxury sales comprised 5% share. In 2019, of the total 13,240 units sold, luxury sales comprised 4% share.
# Greater Noida saw housing sales of approx. 6,950 units in 2020 of which luxury segment consisted of 2% share. In 2019, total sales right here was 15,150 units of which luxury share was just 3%.
# Noida witnessed housing sales of approx. 3,240 units in 2020 of which luxury comprised 9% share. Back in 2019 the area saw sale of 6,620 units of which luxury sales had similar 9% share.
# Ghaziabad saw housing sales of 3,780 units in 2020 of which luxury share was just 1% whilst in 2019 the city saw total sales of 7,860 units of which there had been no luxury sales reported.
# Faridabad also saw restricted sales in luxury segment. Of the total sales of 970 units in 2020 luxury comprised just 1% share whilst in 2019 of the total 1,630 units sold luxury had just 1% share.
From the provide viewpoint, NCR saw new launches of approx. 18,540 units in 2020, of which just 9% was inside the luxury segment priced >Rs 1.5 cr. While in 2019, as lots of as 35,280 units had been launched, of which luxury comprised 12% share.
# Gurgaon saw maximum housing launches of approx. 11,180 units in whole 2020, of which luxury segment comprised 10% share. In 2019, of the total 19,350 units launched, luxury comprised 14% share.
# Greater Noida saw housing launches of approx. 1,820 units in 2020 of which luxury segment saw no new launches. In 2019, total launches right here was 4,090 units of which luxury share was whopping 16%.
# Noida witnessed housing launches of approx. <1000 units in 2020 of which luxury comprised whopping 28% share whilst back in 2019 the area saw provide of 2,950 units of which luxury had 18% share.
# Ghaziabad saw housing provide of <500 units in 2020 of which more than half was in the luxury segment whilst in 2019 the city saw total provide of 2,430 units of which there was no new provide in the luxury category.
# Faridabad saw no new launches in the luxury segment in each 2019 and 2020. The total launches in 2020 had been 3,050 units whilst in 2019 it was 2,860 units.