A nine-year-old boy has been named as this year’s highest-paid YouTuber by Forbes magazine. For the third year operating, Ryan Kaji has managed to retain his spot as the platform’s best earner. The Texas-primarily based YouTuber earned $29.5 million from his YouTube channel ‘Ryan’s World’ in 2020 – this in spite of a crackdown on youngster marketing that reduce into his income.
Ryan Kaji, whose actual name is Ryan Guan, started creating YouTube videos in 2015 when he was just 4-years-old.
His channel, initially known as ‘Ryan ToysReview’, helped him acquire viral fame with his toy unboxing videos. According to Insider, a video of him unboxing and reviewing toys from the film Cars went viral on YouTube and his channel took off from there.
Today, the third-grader, along with his loved ones, runs nine YouTube channels. ‘Ryan’s World’ remains the most common with 27.7 million subscribers. The channel has grown from toy evaluations to more informative content more than the years. On the channel, Ryan today shares a mix of exciting and educational videos like DIY science experiments and clips of him taking element in several challenges, from time to time with his sisters.
Several of his videos have racked up more than a billion views. However, Ryan and his loved ones are now facing a feasible US Federal Trade Commission investigation more than allegations that the sponsors of their videos are not adequately disclosed, reports The Guardian. Consumer watchdog Truth In Advertising has alleged that practically 9% of the Ryan ToysReview videos have “included at least one paid product recommendation aimed at preschoolers… These advertisements often depict unhealthy foods.”