Revenge travel drives Valentine’s Day travel trend! This month’s Valentine’s Day weekend shows that Indian travellers are now displaying renewed self-assurance to travel once more! Curious to know the connection involving Valentines Day celebrations and travel trends?
A touch of romance has normally been linked with the pursuit of travel and wanderlust. Writers, poets and philosophers have utilized the medium of travel to celebrate romance in their narratives. This is evident proper from the early classics to the modern ones, occasionally with a dash of tragedy and at instances, with a sense of longing to travel once more and revisit the destinations they describe.
OYO’s information on Valentine’s Day weekend
OYO’s newest information tends to make it quick to sync the two and establish an insightful travel trend. Clocking a 20% jump in occupancy, OYO’s newest information shows that revenge travel is driving demand in the travel segment. Further, OYO’s on the web visitors was up by about 70% of pre-COVID levels for the duration of the Valentine’s Day weekend.
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OYO’s information indicates that Jaipur topped as the most preferred location across India, followed by Goa and Kochi. During the Valentine’s Day weekend, about 25% of vacation makers opted for road trips involving the cities of Kochi, Agra, Visakhapatnam, Mysore and Udaipur.
Beach and desert destinations see demand
Beach destinations such as Puri, Pondicherry and Digha as effectively as desert destinations such as Jaipur and Jodhpur contributed to about 20% of the total Valentine’s Day demand respectively.
This travel trend is followed by 12% vacation makers who chose to invest their weekend about Nature-centric hill stations such as Ooty, Lonavala, Mussoorie and Coorg.
Varanasi, Tirupati, Shirdi leading travel trend
Popular pilgrimage cities such as Varanasi, Tirupati, Shirdi, Amritsar and Haridwar have been not far behind, thereby accounting for 13% demand this Valentine’s day weekend
Now, here’s a quirky enjoyable reality: Around 27% of bookings have been produced by solo travellers who opted to celebrate Valentine’s Day at OYO’s across India.
Clearly, the pandemic has accelerated the Indian traveller’s enthusiasm for exploring domestic travel and leisure destinations, which has resulted in the growing demand for destinations such as Jaipur, Goa and Kochi.
As India celebrated Valentine’s Day, with about 20% demand stemming from Rajasthan in comparison
to other leisure destinations, Jaipur tops as the most preferred selection amongst travellers, with Goa and Kochi
following suit.