Washington: When applying social media to nudge men and women toward secure and healthier behaviour, it really is essential to make positive the words match the images, according to a new study. After searching at social media posts, parents of young youngsters had been improved in a position to recall security messages such as how to place a child safely to sleep when the photos in the posts aligned with the messages in the text, the researchers identified. The study seems in the Journal of Health Communication.
“Many times, scientists and safety experts aren’t involved in decisions about social media for health agencies and other organizations, and we end up seeing images that have nothing to do with the safety message or, worse, images that contradict the guidance,” stated lead author Liz Klein, an associate professor of public overall health at The Ohio State University. Take the secure sleep instance, for instance. The researchers identified posts that advocated a bumper-absolutely free crib for child but utilised an image of an infant in a crib with bumpers. They saw posts about stopping head injury with bike helmets illustrated by images of youngsters devoid of bike helmets.