We carried out a compact survey on Twitter asking men and women if they consider ‘renaming the Tata Gravitas to Tata SAFARI has diluted the latter’s brand name?’
Tata Motors confirmed just yesterday that the Tata Safari is about to make a comeback. But the path they chose to make it take place did raise a lot of eyebrows. Remember the Tata Gravitas that we initially saw at the 2020 Auto Expo in February final year? The seven-seat version of the Tata Harrier is set to carry the name Tata Safari as Tata Motors will be opening bookings for it quickly and so, we can anticipate a launch to take location this month.
So, here’s the issue. Tata Safari has enjoyed a legacy, a fan following for decades and it is good news that it is creating a comeback. However, it is not a outcome of the super-rapid improvement of a new-generation Safari but putting the nameplate on a item Tata Motors had been hunting to launch considering the fact that immediately after rolling out the Tata Harrier in 2019.
Will bringing the name back on an all-new SUV assist with its sales as it would ride on the ‘Safari’ moniker’s legacy or will it be denounced by purchasers for the uncomplicated truth that it is not genuinely a Safari?
We carried out a compact survey on Twitter asking men and women if they consider ‘renaming the Gravitas to SAFARI has diluted the latter’s brand name?’ A majority of the respondents voted yes at 39.1 %, even though 32.2 % think it will not matter, only 13 % say it could matter, and 15.7 % are not worried about the outcome at all.
With practically 40 % of the respondents voting for ‘Yes’ they think renaming Gravitas to Safari reduces on the fantastic ol’ Safari’s charm, it is evident that Tata Safari fans and enthusiasts will obtain a niggle with a new SUV taking its location. That mentioned, it appears probably that the selection to rebadge the Gravitas as the Safari may well work in the brief term bringing some fantastic numbers to the sales books.
Tata Safari will be constructed on the new OMEGARC platform and stands to get a slightly distinct styling than the Harrier. It will probably be powered by the exact same engine as nicely – 2.-litre turbo diesel from the Harrier that tends to make 170 hp and 350 Nm, accessible with a six-speed manual or automatic. However, there could also be a new turbo petrol engine paired with a DCT. On the inside, we anticipate some neat characteristics like wireless charging, powered seats, and more.
Will the Tata Gravitas make a fantastic Tata Safari then? Tata Motors’ only candidate in the SUV segment presently is the Tata Harrier which does not sport a 4X4 and the Tata Gravitas (now known as Tata Safari) could comply with on the exact same lines and if Tata Motors chooses not to provide a 4X4 in the new Gravitas/Safari, it wouldn’t echo the ‘go-anywhere’ attitude that the old Safari boasted. Moreover, the Harrier owing to its Land Rover-derived monocoque chassis is a comparatively pricey deal and maybe the Gravitas (now Safari) will be even more so.
Also Read: Toyota Fortuner vs MG Gloster vs Ford Endeavour: 7-seater SUVs compared on specs, value, features
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