Mountain View, California-headquartered Aerospike has been in existence for 10 years globally and for eight years in India. Its revenues and shoppers have doubled in the Asia Pacific area more than the last two years as organizations embrace information-wealthy digital transformation innovations for a competitive benefit. “Our continued investment in the APAC region has enabled us to deliver both the solutions expertise and the data platform to power mission-critical applications for e-commerce, digital payments, fraud prevention, customer 360, real-time recommendation engines, and other instant decisioning applications,” Aveekshith Bushan, regional director and basic manager, Asia Pacific, Aerospike, tells Sudhir Chowdhary in an interview. Excerpts:
What is the sort of consumer momentum the organization has seen in India?
Aerospike is trusted by major enterprises about the world to enable them confidently deploy mission-essential, strategic operational applications that make digital transformation attainable. We work with a quantity of organizations in India such as Airtel, Jio, BookMyShow, Flipkart, Snapdeal, PhonePe, Paytm, DBS Bank, Naukri.com, BigBasket, Ola, Dream11, and so on. Each of these shoppers use us in essential strategic initiatives that need higher scalability, higher availability, higher levels of safety, whilst maintaining their total expense of ownership to the minimum. For instance, identifying fraud when creating a payment transaction on the web or with a credit card.
Our patented technologies is constructed to manage huge amounts of information in genuine-time at the lowest attainable latencies, and this is one of the factors why it is perfect for genuine-time systems such as these.
As an instance, Airtel has constructed a consumer 360 system on Aerospike which delivers a single view of all their shoppers across all the services they have subscribed to, along with their activity and preferences. This aids Airtel customise their consumer facing platforms to the desires and preferences of each and every user, whilst supplying them possibilities to cross-sell and up-sell newer characteristics.
Any particular sectors you are targeting in the Indian industry?
The applicability of Aerospike is across market, particularly in use instances exactly where there is a regularly expanding consumer base or application needs. This is in particular accurate in a very competitive however quick expanding industry like India, exactly where consumer encounter is essential to one’s potential to retain a consumer and to develop the user base. In the last two years we have seen huge adoption in telco and BFSI segments in locations such as fraud prevention, genuine-time payments, Customer 360, and so on. The on the web commerce, higher technologies and marketing technologies industries continue to adopt Aerospike in mission essential genuine-time use instances such as recommendation engines, user profile information, segmentation and loyalty, to name a handful of.
What sort of organization chance do you see in the nation?
While organizations in India continue their digital transformation journey, driven by customer-driven innovation, Aerospike is quick becoming one of the essential technologies levers that they are making use of to accelerate this transformation. The require for very performant, scalable and trusted applications that can service the desires of such a significant and diverse industry, is adding to this ever expanding require for such a platform. We are currently seeing enormous needs for such a platform in essential monetary, telecom and new technologies organizations in the nation, and this must only accelerate, as we get started seeing items returning to regular post pandemic.
Has Covid-19 impacted your organization?
Our organization has more than doubled in India in terms of income regardless of Covid-19. We grew in terms of shoppers and our sources as effectively. Additionally, with the require for active information centres to provide for the highest levels of availability, shoppers are starting to use Aerospike across information centres to cater to their BCP needs. This is in particular accurate immediately after the significant information centre outages that a handful of organisations faced late last year, exactly where the require for such a platform is now more than ever. We are really bullish about our prospects in the Indian industry more than the next year or so.