Both Amazon and Flipkart have been undertaking distinctive programmes to get more sellers to the platform. (Image: IE)
Ease of Doing Business for MSMEs: Sellers on Amazon in India will now be capable to share their learnings on promoting goods on the net with other sellers beneath the e-commerce company’s new programme Amazon Saathi. The peer mentorship programme will let its knowledgeable sellers to share and access content on the expertise-sharing platform with new or emerging sellers to enable them sell much better to Indian shoppers. “We are launching Amazon Saathi after a lot of research and feedback from sellers on having a platform for knowledge sharing and networking amongst them,” Pranav Bhasin, Director MSME & Seller Experience, Amazon India stated in a statement. The organization stated it has currently carried out a pilot for the programme more than the previous eight months with more than 50 Saathi ‘mentors’ who have interacted with more than 41,000 aspiring and current entrepreneurs.
During the pilot, Amazon leveraged its on the net events and hangouts, weblog articles, and social media communities to accumulate content across different subjects to enable sellers about distinctive places. Existing sellers may well also volunteer to mentor other sellers on the Amazon Saathi portal but would not get any monetary incentive for this. The most current rewards come a month soon after Amazon announced a functionality-improvement and level-primarily based rewards programme – STEP to enable sellers ramp up their organization on the marketplace. “Customized and actionable recommendations” to sellers to increase “key customer experience metrics” and rewards such as charge waivers, more quickly disbursement cycles, priority seller help, and absolutely free account management would be accessible for sellers beneath the programme.
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Engaged in an e-commerce slugfest with Walmart’s Flipkart, the two marketplaces have been undertaking distinctive programmes to get more sellers to the platform. Amazon and Flipkart had also tied-up with different state governments such as Kerala, Uttar Pradesh, Nagaland, Assam, Karnataka, Jammu & Kashmir and so forth., in the previous to enable nearby companies like artisans, craftsmen, and other micro-enterprises sell on the net by way of structured mentoring and handholding help. Amazon India’s marketplace, which enables such sellers to attain out to consumers, had posted 9.5 per cent decline in losses in FY19 to Rs 5,685 crore from Rs 6,287.9 crore in FY18 although revenues grew 55 per cent to Rs 7,778 crore in FY19.