Nothing is ultimately displaying some thing that it says it has been working on for the final handful of months. Its initial wave of items will include things like a pair of genuinely wireless (TWS) earbuds, curiously named the ‘Concept 1.’ These earbuds have a minimalist transparent design and style without the need of any ‘unnecessary branding’ on the surface to seemingly highlight Nothing’s sales pitch— just barely-noticeable technologies that empowers everybody to be more human. Presumably, Stockholm-based ‘teenage engineering’ is behind this design and style.
Nothing is laying specific emphasis on the ‘human connect’ aspect in today’s reveal, speaking about how the Concept 1’s design and style is inspired from a grandmother’s tobacco pipe and ought to stay fresh for several years. Form would stick to function in these earbuds, with “every product interaction, from picking it up to turning it on, being intuitive, obvious, and natural.” These earbuds are additional mentioned to be very simple and intuitive, wherein every single gram and every single byte lives with objective.
Regardless of all the promoting mumbo jumbo, the Concept 1 do look cool to look at. But that is the only issue that Nothing is sharing, interestingly, just a day soon after OnePlus dropped launch and solution information of the upcoming OnePlus 9 series. For some more context, Nothing is Carl Pei’s new customer tech organization he setup final year soon after leaving OnePlus.
London-based Nothing has currently secured $7 million seed financing from large-name investors like iPod inventor Tony Fadell, Reddit CEO Steve Huffman, Twitch co-founder Kevin Lin, YouTuber Casey Neistat, an undisclosed quantity from CRED founder Kunal Shah, and a different $15 million in Series A funding led by Alphabet VC arm GV (formerly Google Ventures). Only not too long ago, it had opened the platform for its tech-enthusiast neighborhood so it could ‘be part of Nothing’ and assist make its future items.
The Concept 1 TWS earbuds belong to the initial wave of items that Nothing—possibly—has in retailer. They are set to launch sometime this summer season.
There’s some thing pretty Carl Pei-ish about the way that Nothing has been developing hype about itself and its products—as it ought to. Hopefully, the items would live up to all the hype. More information are awaited.