Lava launched the Lava Z1 telephone in India on Thursday. Billed as a one hundred% indigenous telephone created by Indian engineers, the Z1 is the outcome of the homegrown brand’s 1-of-its-sort ‘Design in India’ contest it kicked off final year in a bid to create ‘the next Indian smartphone.’ The telephone in query will be out there for Rs 5,499 from across on the web and offline sales channels beginning January 26.
The Z1 is an entry-level telephone with an all-plastic back and no fingerprint scanner—typical of most phones at its cost point—though Lava claims it is Military Grade-certified for toughness. On the front, the telephone has a 5-inch show which is protected by Corning Gorilla Glass 3. Under the hood, the telephone has a MediaTek Helio A20 processor paired with 2GB RAM and 32GB storage. Rounding off the package is a 5-magnet speaker and 3,100mAh battery.
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The Lava Z1 may possibly not have been the showstopper today—that would be Lava’s My Z, Z-Up services—still the entire ‘100% indigenous phone’ angle tends to make it stand out specifically in instances of ‘vocal for local.’ Lava’s Design in India contest was in reality ‘designed’ to market and possibly advance the vision of Make in India and an Atmanirbhar Bharat.
Lava had kicked off its Design in India contest in July final year. The contest was carried out in 3 phases, ideation, developing a prototype, and presentation to the jury. Lava had stated its design and style group would “mentor” the contestants who would be judged on 3 parameters, creativity, functionality, and uniqueness. The judging panel was be by Lava International chief manufacturing officer Sanjeev Agarwal.
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The contest was open for students of B.Tech, B.E, B.Des and M.Des and engineering pros from ECE, IT, CS, Mech, and Industrial Design departments. Students or pros could select to participate in the contest in groups of 1-3 and in the finish, the leading 3 teams have been to get a pre-placement interview chance at Lava. Additionally, a money prize of Rs 50,000, Rs 25,000, and Rs 15,000 respectively was also up for grabs.