Removing the ‘Motors’ from its name (previously, ‘Kia Motors Corporation’), Kia will expand into new and emerging companies are as by producing revolutionary mobility merchandise and services to increase customers’ each day lives.
On Friday, Kia announced its new brand objective and ambitions for the future through a digital showcase occasion. Supported by a new brand slogan, ‘Movement that inspires’, Kia revealed new facts of a approach that will see the enterprise go beyond automobile manufacturing to build sustainable mobility options for shoppers across the planet. Signalling the brand breaking away from its classic manufacturing-driven company model, Kia has announced a new corporate name.
Removing the ‘Motors’ from its name (previously, ‘Kia Motors Corporation’), Kia will expand into new and emerging companies are as by producing revolutionary mobility merchandise and services to increase customers’ each day lives.
Ho Sung Song, president & CEO of Kia Corporation, stated: “At Kia, we believe that transportation, mobility and movement represent a human right. Our vision is to create sustainable mobility solutions for consumers, communities, and societies globally. Today, we start putting this vision into action with the launch of our new brand purpose and strategy for the future.”
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