With 294 legislative constituencies and 42 parliamentary constituencies, West Bengal has turned the epicentre of the political battle in between the BJP and non-NDA parties which includes Congress, Left and TMC. While a 3-front battle was anticipated in the state amongst the BJP, Congress-Left and Trinamool Congress, most of the regional parties have place their weight behind TMC creating it a two-front battle in between the BJP and the TMC. The higher-voltage campaign in the state is getting driven by some important slogans and are believed to have been shaping the poll narrative. Let’s take a look:
Bangla nijer meyekei chaay: The official poll campaign slogan of Mamata Banerjee-led Trinamool Congress, ‘Bangla nijer meyekei chaay’ suggests Bengal desires its personal daughter. The slogan is aimed at outsider debate. Mamata Banerjee has been calling the BJP leaders an outsider in the state and now she is facing the exact same charges in Nandigram exactly where she is pitched against Suvendu Adhikari, a former TMC leader.
Khela Hobe (The game is on): The jingle coined by Trinamool Congress leader Debangshu Bhattacharya may possibly recommend a sportsman-like spirit in connection with the poll, but it has a double which means when it comes to voters. The slogan is getting frequently utilized by TMC leaders at poll rallies and the BJP has also been countering it in their style. However, for a state like West Bengal exactly where elections have seldom been violence-free of charge, the slogan represents worry, threat and violence but playfulness.
Asol Poribortan: It’s BJP’s primary poll slogan in West Bengal and is getting repeatedly utilized by Prime Minister Narendra Modi and other BJP leaders. Notably, the word Poribortan (Change) was utilized extensively in the course of 2011 West Bengal elections, the poll that saw TMC overthrowing the 34-year-old Left government. Citing the lack of improvement, culture of violence and reduce-dollars, the BJP is employing the modified slogan Asol Poribortan which means Real Change. The BJP had also held many Parivartan Yatra in the state ahead of the poll date announcement.
Jai Shri Ram: A slogan that is frequently utilized in northern states for greeting and has a religious which means as properly, Jai Shri Ram is getting chanted at just about every BJP rally in West Bengal. It’s for this slogan that Mamata Banerjee angrily announced not to speak at the Victoria Memorial function exactly where PM Modi was also present. The TMC government later brought a resolution in the assembly condemning the incident of raising the Jai Shree Ram slogan in a government programme. Addressing a rally in Bengal, Uttar Pradesh CM Yogi Adityanath had mentioned that ‘Ram-drohi’ (these who hate Ram) has no location in India.
Sonar Bangla: It suggests Golden Bengal. While it is one of the most frequent jingles utilized, the BJP is attempting to set a narrative of modify employing the slogan. The saffron party has been alleging that no improvement has taken location in Bengal in the final couple of decades and it is time to bring back ‘Sonar Bangla’, a Golden Bengal which was when recognized for its arts, culture and prosperity.