While IGTV is also there, it is for lengthy format videos although Reels is set to take on the TikTok videos.
Instagram has come up with modifications to its property screen just after numerous years. The organization has announced that it will now add the Shop and Reels tab to its property screen, which at the moment appears to be a priority for Instagram. The most recent update would make discovering new Reels creators and their videos in the app less complicated for customers. It is to note that Reels- the brief video producing and sharing function was introduced in India shortly just after TikTok was banned by the government. Apart from this, the organization is also adding the Shop tab that will enable customers to view customized suggestions and editors’ picks. These will be curated by the shoppable videos, shop channel, and new item collections. The thought is to make the knowledge of discovering shoppable things and reels seamless.
As the two new choices are becoming introduced by Instagram, the Likes tab (exactly where customers verify comply with requests and likes) along with as nicely as the Create tab (from exactly where customers upload new posts) will be moved to the leading suitable-hand corner of the homepage. Users can locate these choices subsequent to the direct messages inbox.
Adam Mosseri, Head of Instagram, in a weblog post, mentioned, “We don’t take these changes lightly – we haven’t updated Instagram’s home screen in a big way for quite a while. But how people create and enjoy culture has changed, and the biggest risk to Instagram is not that we change too fast, but that we don’t change and become irrelevant.” He added that the new modifications are anticipated to present a fresh style to the app although preserving its simplicity.
With the introduction of a separate tab for Reels, it can be anticipated that the organization is betting on its current improvement. While IGTV is also there, it is for lengthy format videos although Reels is set to take on the TikTok videos.