New Delhi:
India’s cricket board BCCI has supplied $1.35 million in monetary assistance to the country’s National Olympic Committee, which dropped Chinese sportswear maker Li Ning as its official kit companion citing public sentiment ahead of the Tokyo Games.
Chinese businesses have faced a backlash in India due to the fact 20 Indian soldiers had been killed in action with Chinese forces in Ladakh’s Galwan Valley.
Earlier this month, the Indian Olympic Association (IOA) ended its 60 million rupees deal with Li Ning two months just before it was due to expire immediately after the Tokyo Games.
The BCCI mentioned it hoped the “monetary gesture” would aid Indian athletes bring home a record quantity of medals from Tokyo.
“The BCCI wishes all the athletes representing India in the Olympics all the very best and hopes that they return with more medals than ever before.”
The IOA also received notice of assistance last week from MPL Sports Foundation, which came on board as principal sponsor in a deal worth 80 million rupees that covers the Tokyo Olympics as nicely as the Asian and Commonwealth Games next year.
The IOA also welcomed Indian conglomerate JSW Group and dairy solution brand Amul as its Tokyo partners last week, every single bringing in 10 million rupees.
“We have been negotiating with different firms not just for Tokyo but also for the future events,” IOA President Narinder Batra told Reuters by phone.
“It’s an ongoing process, not a reaction to the departure of our earlier kit sponsor.
“But we are thankful to the BCCI for their assistance for the Tokyo Games,” Mr Batra added.