When adjust is inevitable, we should really make it thrilling! Prior to 2020, industrial genuine estate was in the procedure of evolution for a new generation of technological advancement and “disruption” became the buzzword. Once the pandemic hit the world, the whole sector was forced to focus on the require for technologies-based options to superior address a more versatile work practical experience in addition to enhancing efficiency, reaching the target audience more quickly and decreasing expenses via the automation of particular processes.
The rise of entrepreneurial spirit, boutique agencies, startups and small business revaluation by current corporates improved the demand for versatile/hybrid workspace and grade A offices witnessed improved traction from corporates, IT giants, BFSI, and other people. The adoption of technologies and to provide bespoke experiences to customers began to have a multiplier impact on the demand.
Organisations have began to navigate techniques to maximize the brand practical experience of consumers. The unlocking of markets and return of customer self-assurance has set the pace for development and no organisation wishes to shed on this front. The demand for superior equipped and technologically sophisticated workplace spaces is on the rise. Each client desires that added edge and a smarter work-space with flexibility.
The industrial genuine estate players have currently began working on this front and producing a paradigm shift towards ‘smarter offerings’. With an endeavour to uplift the Service Quality Standards, consumers are getting supplied varied services backed by the state-of-the-art technologies. The offerings variety from App-based Locks to App-based Bookings and F&B Menu, from Digital Flipcharts in Meeting Rooms and Board Rooms to Voice command-based Board Rooms, from keyless entry to workplace suites to automated Visitor Management System and Online Community Platform which makes it possible for connectivity with other like-minded tenants & occupiers.
In addition, the industrial genuine estate players have also began constructing upgrades with COVID-19 in thoughts hoping to attract new tenants. They have started adopting technologies that make buildings healthier and safer. Touchless plumbing fixtures, doors controlled by automatic sensors and voice-activated elevators have began proving worth the investment as they eradicate issues about germs getting spread via higher-touch surfaces.
Millennials are major the Commercial Buying Group today! Unlike other generations who made use of conventional mediums to investigation and standard industrial spaces to use, today’s generation is more tech-savvy and therefore their demand reciprocates the exact same. They look for workplace spaces which are more sophisticated and backed by state-of-the-art technologies with lots of modern day perks. Hence, a swift digital transformation is taking place in the industrial genuine estate sector. The segment which has so far remained old-college is now adopting the new-age tools for maximising customer satisfaction, setting new benchmarks and bringing a seismic adjust in the sector.
Developers are now more inventive and carry a forward-considering strategy to maximize the industry potentials. The industrial realty segment in current years has streamlined itself according to the emerging trends and demands of the new workforce. Modernity, flexibility, comfort and buyer-centricity are the terms that are guiding the industrial realty and today, technologies has taken the driver’s seat to drive this adjust.
(By Vineet Taing, President, Vatika Business Centre)