Tech-driven building, renovation, interiors and dwelling upkeep firm Housejoy, has unveiled its brand mascot Joe. The mascot is a juxtaposition of human and technologies – a superhero with super capabilities – as also an intelligent play on the latter half of the brand name.
Joe will be Housejoy’s unifying issue across its two separate verticals and 20 plus solutions and allow seamless and out-of-the-box communication and brand messaging, additional resulting in superior ROI, the firm stated in a statement. “He embodies the common man who despite his unique and rare attributes is still perceived to be ordinary, just like the daily workers who are the true contributors to our economy. In a country like India, it is the workers including carpenters, plumbers, etc. who keep things moving and are no average Joe,” Housejoy stated.
Housejoy’s organization is constructed on the experience of functioning-class heroes like plumbers, building workers, beauticians, and quite a few other individuals, Sanchit Gaurav, founder and CEO, Housejoy, stated. “We wanted a mascot who embodies their skills and eagerness to help on the one hand and Housejoy’s tech-enabled services on the other. This is how Joe came into being. With Joe as our mascot, not only will our messaging be more targeted but also enable a top-of-mind recall for our services. The mascot will also help improve engagement and make Housejoy the go-to brand for any maintenance or construction needs,” he added additional.
Alongside the launch of Joe, Housejoy has also provided its logo a new identity to represent the brand ideology of becoming ‘home of the experts.’ The dwelling symbolizes all the solutions the brand undertakes like building, renovation, interiors. The circle represents Housejoy’s continual presence. The logo also has derivatives of the colour red which is viewed as potent, energetic, and passionate, representing the pulse of the firm, Housejoy stated.
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