Hindustan Unilever Limited has appointed bollywood actor Akshay Kumar as the brand ambassador of its adult nutrition brand, Horlicks Protein Plus. The actor is noticed endorsing the brand in a new tv industrial (TVC). In the TVC, Akshay Kumar, is shown highlights the concerns of an urban Indian adult, whose standard diet program also proves to be insufficient in giving higher high-quality protein or is heavily dependent on non-vegetarian selections. The campaign has been conceptualised by FCB India.
Through the TVC, the brand aims to spread awareness concerning protein deficiency. There is a want to move to the subsequent frontier in the battle for an optimal protein intake and the relaunch of Horlicks Protein Plus, adult nutrition brand, is a step towards the initiative, Sudhir Sitapati, executive director, Foods and Refreshment, HUL stated. “The relaunch campaign’s central theme reinforces how Horlicks Protein Plus, along with milk, can help to meet the protein requirements for adults thus providing nearly 30% of an individual’s daily protein need. Horlicks Protein Plus contains a blend of three good quality proteins (Whey, Soy and Casein) and is scientifically formulated high protein drink that delivers 34 g protein in 100 g of the product,” he added.
According to Surjo Dutt, national inventive director, FCB Ulka, when it comes to understanding what the physique wants, specifically immediately after a particular age, there is no greater match than Akshay Kumar for Horlicks Protein Plus. He not only sets a higher benchmark of exemplary life style alternatives he also knows the nutrition wants that are critical for a match and active life.
For Akshay Kumar, brand ambassador, Horlicks Protein Plus, fitness is not one thing that a single achieves by just having to the fitness center and placing in hours of exercise. A wholesome life is a mixture of rest, a healthful mental state and consuming proper with it. “Sadly, most people don’t have the right information about the diet they consume! For example, protein is thought of as just a body building supplement and the multiple other benefits of it are widely unknown. Horlicks Protein Plus, made with Milk and Soy has a blend of three high quality proteins which along with milk gives you nearly 30% of your daily protein needs. Together, both Horlicks Protein Plus and I are committed towards making India healthier by encouraging Indians to build their ‘Protein ka Routine’,” he explained.
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