Hero ISL 2020-21 has registered a 16% development in viewership in the very first eight matches as compared to the earlier season. According to Star India, official broadcaster of the league in India, the development is observed universally across markets with Hindi speaking markets (HSM) recording 18% development and South markets registering 14% development.
This year, Kolkata Derby amongst SC East Bengal and ATK Mohun Bagan produced its debut in the major tier league, registering the highest viewership recorded for the rivalry match. The match amongst the two teams garnered 10 occasions the viewership. “After a successful Dream11 IPL 2020, we laid emphasis on an enhanced viewing experience for football by stressing on product innovations, improved story-telling and fan engagement. We hope to maintain the momentum and build on the gains in viewership in Week 1. Hero ISL 2020-21 has also set the precedence for other sporting events to resume in India by following the highest safety standards.” Sanjog Gupta, head-sports, Star India, stated.
Hero ISL 2020-21 is becoming reside broadcast in 83 nations across Television and digital platforms. Star India airs the tournament in seven languages and fans can also catch the action Reside on Disney+ Hotstar VIP and JioTV.