DHL will provide the match ball by way of drones and remote-controlled vehicles
DHL Express has partnered with the Hero Indian Super League (ISL) for the sixth consecutive year of its partnership as ‘Associate Sponsor’. DHL will provide the match ball for all 115 games of the season. However, this time the ball delivery will come about by way of drones and remote-controlled vehicles. The ‘DHL Winning Pass’ award will also be conferred to the player with the finest assists towards scoring ambitions. “Our association with the Indian Super League is in its 6th year and is especially significant this year, as it is the first live sports event in the country post lockdown. We expect to connect with our customers with digital-led initiatives and create some thrilling moments,” RS Subramanian, senior vice president and managing director, DHL Express India, stated.
The brand will run a tv campaign throughout reside and non-reside match broadcasts. DHL Express has also invested In-stadia LED perimeter branding and camera carpet close to the objective post. In addition, DHL will concentrate on a virtual engagement system for its consumers and personnel. This consists of fan contests, influencer-led outreach, amongst other initiatives.
According to Sandeep Juneja, VP sales and promoting, DHL Express, ISL has noticed an upswing in viewership. DHL Express expects to tap into 169 million viewers anticipated throughout this season. “Over the years, football has grown as a sport within the country. Our association too – in its 6th year – has brought in a professional approach to the sport. We have put together some exciting contests and engagements for fans and customers,” he added.
The company’s association with ISL is aspect of its worldwide help for the sport offered the shared spirit of speed, passion, teamwork and a can-do spirit. DHL supports worldwide sporting events such as the HSBC World Rugby Sevens Series, ESL One and German Football Association (DFB). It also sponsors very first-class football clubs such as Manchester United and FC Bayern Munich.
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