A Sequoia Capital and Tiger Global backed surgery focused healthcare brand, Pristyn Care, lately hit a milestone of 40,000 surgeries with 1 million patient interactions. Founded in 2018, the firm has grown from two physicians to 300 and from 3 founders to 1200+ Pristynians.
In below 3 years considering the fact that its inception, Pristyn Care has raised US$81 million with investments from investors such as Tiger Global, Sequoia Capital, Hummingbird, GreenOaks, and Epiq Capital. In April this year, the firm raised $53mn in Series D round led by Tiger Global.
Harsimarbir (Harsh) Singh, Co-founder, Pristyn Care mentioned on future expansion plans, “We aim to 5X the organization in the next two years. This will include things like new illness lines (presently 50), new physicians & surgeons (presently 300) and new cities & towns (presently 30). In FY 22 (April ‘21 to March ‘22) alone, the team is expected to complete 60,000 surgeries with 1mn interactions.”
In India, the medical services are at par with the best in the world, however, even with the best infrastructure, patients and their families may often find themselves following multiple steps to get the best surgical treatment. Here, Pristyn Care also ensures cost transparency which helped patients make an aware choice. In tier 2 cities and towns as well, Pristyn Care offers modern technology to treat diseases thus ensuring that advanced surgical technology is available for patients across India.
Pristyn Care has adopted the most advanced treatments available in the country over time and have been able to provide access to tertiary cities, performing surgeries in over 30 cities for 50+ diseases using advanced medical technologies such as Laser, Laparoscopy, Microdebriders, Lasik etc. Advanced medical technologies such as Laser of diode 1470nm is used in performing anorectal diseases, Vascular disease, Urology procedures. Cosmetic Gynaecology treatments are done for intimate health and hygiene using diode and advanced CO2 Lasers. Gallbladder stones are treated with mini-port laparoscopy and that of kidney stone is done using flexible ureteroscopes with the technique of Holmium Lasers.
Dr. Vaibhav Kapoor, Co-founder, Pristyn Care said, “Technology is at the heart of Pristyn Care. A team of 100+ engineers work tirelessly to ensure a seamless patient care experience. Apart from laser and Laparoscopy among others, we keep introducing newer technologies whenever it is scalable. The medical technology and the high-level consumables used by the 300+ expert doctors of our team to perform minimally invasive surgeries are the most advanced in the country.”
Pristyn Care offers surgeries for 50+ diseases like Anorectal Surgery: Piles, Fissure, Fistula & other Ano-rectal diseases, Abdominal Surgery: Gallstone, Hernia, Advanced Laparoscopic surgeries, Vascular Surgery: Varicose Veins / Deep Vein Thrombosis (DVT) / Embolization, Urology Surgeries: Phimosis, Kidney Stones, Urinary complaints, Ophthalmology Surgeries: Cataract and Lasik, Aesthetics Surgery: Gynecomastia (Male Breasts) and multiple other, Orthopedics Surgery: Knee & Hip replacement and similar, Gynaecology & IVF: Mother & Child Care, Cosmetic Laser Treatments, IVF and ENT, Head & Neck Surgery: Rhinoplasty, Sinus, OSA and other ENT.
Apart from this, Pristyn Care offers a variety of solutions keeping patient’s demands as the 1st priority. Personal Care Buddy is one such remedy exactly where a particular person is assigned to enable patient have a hassle-cost-free practical experience. This particular person requires care of all the paperwork and guides the patients by means of each step of the surgery journey.
Dr. Garima Sawhney, Co-founder, Pristyn Care commenting on the seamless finish to finish services offered by the brand mentioned, “We focus on minimally invasive surgeries and have created a unique full-stack healthcare service model. While the patient is treated by expert
Pristyn Care doctors, using the latest technologies, we provide end-to-end support and help the patient with a smooth service experience including insurance approvals, hospital admission, cab pick-up & drop and everything part of the patient care journey.”
Talking about the next phase of development and challenges, Harsimarbir (Harsh) Singh additional added, “One key challenge in a distributed ecosystem is achieving scale at the same level of quality. We have been aware of this challenge since our initial days and have been quick to implement technology to solve it. Pristyn Care has built an entire in-house technology stack that tracks every step of a patient journey including patient-doctor appointments to surgery day requirements, which has also enabled the health tech startup to eliminate the challenge of the end-to-end service – filling up forms, hospital admissions & discharge and other processes – the technology has ensured offering a seamless experience to the patients.”
Aside from this, Pristyn Care’s healthcare directorate group guarantees that the physicians are upskilled and updated on the most up-to-date healthcare advancements about the world.
During the 1st and second COVID-19 wave, the firm saw a 70% dip in organization, on the other hand, was promptly capable to leverage tech and launch the ‘Single Visit Safe Surgery’ initiative for patients who could not delay their surgeries due to the severity of their healthcare situation. This initiative ensured that patients’ visits to hospitals had been minimized by enabling on-get in touch with/video doctor’s consultations, at-home paperless insurance coverage approvals, contactless hospital admission and other digital pathways.
The firm also offered coaching sessions to hospital employees on COVID-19 security measures, chosen hospitals that had separate buildings for COVID-19 and non-COVID-19 patients. In the 1st pandemic wave, Pristyn Care delivered COVID-19 essentials such as masks and sanitisers.
During the second wave, the healthcare startup was properly ready to overcome all obstacles. To help the neighborhood at significant, COVID-19 therapy centres in Gurgaon and Bangalore had been opened. In light of the pandemic, Pristyn Care enabled teleconsultations to enable patients get answers to their inquiries from the comfort of their houses, substantially just before they come for the surgery.