The campaign will be promoted across social media channels, YouTube and digital platforms to guarantee maximum attain and visibility
Life insurance coverage firm HDFC Life has launched a new digital campaign that focuses on the part of Unit Linked Insurance Plans (ULIPs) as portion of a prudent monetary program. The campaign debunks the normally held myths surrounding the ULIP category and highlights the exclusive attributes of HDFC Click2Wealth program that make it an eye-catching buyer proposition to obtain diverse life ambitions.
Through the central message of ‘#SirfSafeNahiSmartBhiBano’, the brand aims to transform the way customers appear at ULIPs. The campaign, comprising of one particular primary and two quick films, attributes two characters – Meet (myth) and Jeet (myth buster). Meet and Jeet have opposite viewpoints when it comes to their lifestyles, with Meet confessing to obtaining doubts about investing in a unit linked insurance coverage program although Jeet dispels his doubts in a light hearted manner by subtly weaving HDFC Life Click2Wealth’s added benefits into the narrative.
ULIPs can aid buyers invest in a systematic, disciplined manner across a variety of asset classes to meet their life ambitions although defending the downside with a life insurance coverage cover, Vishal Subharwal, executive vice president, e-commerce and digital marketing and advertising, HDFC Life, mentioned. “ULIP as a category is perceived by some as expensive and opaque.
Through this campaign, featuring HDFC Life Click2Wealth, we want to burst myths surrounding ULIPs which impact purchasing decisions. HDFC Life Click2Wealth is a feature rich product that offers customers a bouquet of benefits to create long term wealth and income streams,” he added additional on the new campaign.
The campaign will be promoted across social media channels, YouTube and digital platforms to guarantee maximum attain and visibility.
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