Six-month-old early-stage grocery startup EverydayBasket, which is at present operational in Coimbatore, has responded publicly to Alibaba-backed grocery unicorn HugeBasket’s ‘cease and desist letter.’ According to the notice sent to EverydayBasket final week, HugeBasket had alleged that the young startup is “violating and diluting” the former’s brand name and trademark by adopting “a name and mark which is deceptively and/or confusingly similar to our client’s name (BigBasket) and mark for your e-commerce business and used it in the same style as our BigBasket/BigBasket.com brand and mark.” A copy of the notice was noticed by TheSpuzz Online.
HugeBasket levelled that such “unauthorized acts” are “causing irreparable injury that cannot be computed in monetary terms.” EverydayBasket summarizing HugeBasket’s asks, on a web-site bbisabully.com (HugeBasket is a bully), mentioned that the latter has sought: initial, use of the domain name dailybasket.com to be stopped second, its mobile apps to be discontinued third, all the operations of the firm to be stopped right away fourth transfer the domain name dailybasket.com to HugeBasket right away totally free of expense fifth, spend legal group Rs 2 lakh rupees to cover the legal notice and sixth, not to use equivalent domain containing “basket” as a prominent function ever once again.
Comments from EverydayBasket and HugeBasket will be updated right here as and when received.
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In the point-by-point rebuttal to HugeBasket, EverydayBasket’s Founder Ramesh Kumar V mentioned that “Except the word ‘basket’, there are no similarities or trademark violations in the brand logo. Colors are different, font is different, graphics is different and the name itself is different. So they want to sue us because we have ‘basket’ in our name.” He added that the final time a grocery firm had a basket in its name was NaturesBasket.com began in 2005, way just before HugeBasket. Planning to go for an IPO in the coming years, HugeBasket was launched in 2011.
Importantly, Milkbasket is a further micro-delivery firm getting the word ‘basket’ in its name. However, it operates in a niche market place of milk delivery.
“’basket’ is a very common word in e-commerce/offline commerce. If we use BigBasket’s logic, then Godrej’s Nature’s Basket, which predates BigBasket by a full 6 years, could unleash the same claims on BigBasket. I really appreciate DailyBasket’s chutzpah. Hope BigBasket realizes the bully they are being and backs off,” Karthik Srinivasan, former National Lead at Ogilvy & Mather and communications tactic consultant tweeted.
EverydayBasket is at present preparing to set up a string of mini supermarkets in Coimbatore and make them act as delivery hubs for its on the net delivery company although it operates a single warehouse, the firm mentioned. “We put this in open so we want to fight them in public…We don’t have that mighty power & money bigbasket possess to engane in endless lawsuits and unlawful intimidations. But we will show the truth in public to everyone to see what bigbasket has become. And how a big billion dollar company sees a upcomer as a competition and trying to eliminate us with corporate bullying,” mentioned Kumar.