Technology for MSMEs: Google on Monday announced a new net platform Women Will to assistance 1 million rural girls in India to grow to be entrepreneurs via accelerator programmes, mentorship, company tutorials, and so on. The announcement was produced on the occasion of International Women’s Day at the virtual Google for India occasion. Accessible in English and Hindi, the net portal will offer you guidance to aspiring girls in villages on how to turn an interest or a hobby such as tailoring, beauty services, dwelling tuition, meals processing, and so on. into a company, handle and market it. Google will work initially with 2,000 ‘Internet Saathis’ to assist other girls turn entrepreneurs. Google and Alphabet CEO Sundar Pichai had launched the Internet Saathi programme in 2015 to impart digital literacy coaching to girls in villages.
“Building on the Internet Saathi program success, we’re making a new commitment to help 1 million women in rural villages in India to become entrepreneurs through business tutorials, tools, and mentorship,” stated Pichai.
Among other initiatives announced by Google on Monday incorporated committing a $500,000 grant to Nasscom Foundation, which will attain out to 1 lakh girls agri-workers based in Bihar, Haryana, Himachal Pradesh, Rajasthan, Uttarakhand, and Uttar Pradesh, to offer you digital and economic literacy coaching. Pichai also announced a international Google.org Impact Challenge for Women and Girls, beneath which the firm will offer you $25 million in grants to non-earnings and social enterprises in India and other nations that are supporting girls and girls attain their complete possible. “Women are almost twice as likely to lose their jobs during the pandemic and an estimated 20 million girls are at risk of not returning to school. We have the opportunity to build a future that is more equal and more inclusive—and we must take it,” Pichai added.
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Google will also allow search in English for “women-led” — “women-led restaurants,” “women-led clothing stores” and other search phrases on Google Search and Maps to assistance girls entrepreneurs. This is based on an opt-in function on Google My Business exactly where girls-led corporations can recognize as such on their Business Profiles. “This will not only enhance the online presence of hundreds of women-owned businesses but customers can easily extend their support by purchasing from them, leaving a great review, and sharing their Business Profile,” the firm stated. In February 2021, Google had stated that it would invest $15 million to assistance Indian modest and micro enterprises in India amid the Covid effect. In 2020, Pichai had announced a Google for India digitisation fund to invest Rs 75,000 crore more than the following 5 to seven years towards digitization efforts in India.