Travel bookings soar in 2021 as there is a 150 per cent boost in bookings this year, indicates Goibibo’s most recent marketplace study! We know that young Indian travellers are displaying indicators of travel self-confidence this festive season. Bookings on the Goibibo platform show that the premium accommodation category witnessed about 150% boost in bookings as compared to these in February 2020.
Speaking exclusively to FinancialExpress.com, Sunil Suresh, Chief Marketing Officer at Goibibo says, “While it is yet to be completely unrestrained, Travel, certainly is amongst one of the top things millennials want to indulge in and we only anticipate this to grow further as we head into the winter festive season which is peppered with many long weekends.”
Premium and luxurious stays in well-liked demand
A striking aspect is that young Indians are splurging on premium and luxurious stays. The mid-segment witnessed an boost of 64% compared to pre-COVID days. Also, 90% of the bookings at mid to luxury properties had been for weekend getaways and brief-haul trips.
“One in every two young Indians opt to travel to a culturally rich destination. This has been further supported by availability of various value-adds and hotel offers available on platforms like ours – that make holidays more lucrative,” Goibibo’s Sunil Suresh informs FinancialExpress.com.
50 per cent travellers opt for cultural experiences
The findings of a current marketplace study by Goibibo show that 50% Indian travellers opt for cultural experiences in destinations such as Agra, Jaipur, Jodhpur, Mysore, Udaipur and Gwalior.
Of these, it is Jaipur that has ranked as the most travelled city, indicating that about 24% travellers chose a swift weekend getaway to this city.
The really like for going to areas like Jaipur is understandable, as the city exudes a vibrant culture, a glimpse of royal forts and the warmth and hospitality that add to the allure of Rajputana charm.
Notably, 35% of Indian travellers also chose beach facing or riverside properties in Goa, Pondicherry, Rishikesh, amongst other individuals. The rest headed out to the hills of Manali, Shimla, Darjeeling, Lonavala, Srinagar, Coorg, amongst other individuals.
Sunil Suresh, Chief Marketing Officer at Goibibo, is confident of a constant month-on-month surge in bookings to all travel landscapes. Whether it is heading out to the hills, basking in the beaches or opting for culturally wealthy destinations, the travel forecast for the coming months is certainly looking positive.
As more and more activities are returning to a state of normalcy,young travellers are keen to step out and delight in exploring some of the culturally wealthy leisure destinations across the nation.