With resurgence of COVID-19 instances in the nation, the passive conduct of a lot of has place the nation back in the devil’s ambit. Wearing a mask is a cogent essential to curtailing the effects of the virus and the identical should really be followed imperatively. The mask is the only weapon that acts as a shield in this pandemic. When you put on your mask, you are safeguarding not only your self from the illness, but your loved ones as well!
This is the message that Croma intended to spread via ‘The Times Power of Print’ (POP) campaign. The notion of POP is to embolden inventive minds as effectively as students to devise impactful campaigns that are inspiring and engaging, leaving behind a believed-provoking missive.
The 4th edition of Power of Print (POP) saw Croma, companion with The Times Group for the second time, in search of ingenious tips to uphold the tenor of this year’s short – ‘wear a mask not to protect yourself, but to protect the world from you’.
Ritesh Ghosal, CMO, Infiniti Retail Ltd. (Croma) stated, “To move beyond the pandemic, we need to step out in the world and resume our productive lives and the mask is an essential safe-guard against a resurgence of infections. Till date, India as a society has achieved limited success in persuading people to wear masks in public. A false sense of invincibility combined with the mistaken belief that the mask is intended to protect the wearer from the world has led to compliance only by some people and some of the time. Croma which started serving customers in its physical stores since early June has witnessed this reluctance to comply among customers first hand. I believe the answer lies in educating the individual – creating awareness that the mask actually helps protect his loved ones from him rather than him from the rest of the world”
This year’s winning entry ‘Spot the Serial Killer’ conceptualised by WYP Brand Solutions endorsed the use of wearing masks to cut down the possibilities of contracting the virus. The winning group has won not only the Power of Print trophy, but also an chance to see their campaign released in the pages of the Times of India Group publications.
The POP campaign operates as an extension to Croma’s strategy towards giving a protected and an ambient purchasing atmosphere for all. Right from guaranteeing that all security protocols are followed at the shops – like donning a mask, sanitization stations, social distancing, to introducing other easy purchasing channels. Croma has introduced quite a few attributes that let the buyers to shop from the comfort of their incredibly properties. 1) the ‘Shop with Video’ function permits shoppers to connect with the retailer employees by way of a live video get in touch with and close the buy devoid of getting to take a look at the retailer 2) the ‘connect to store’ function, that permits a consumer to merely book a slot or speak to the retailer manager just before he/ she visits the retailer. These attributes are confident to modify the way the world shops for electronics.
With this highly effective print campaign, Croma also launches its summer time campaign ‘Cool Life’, that supplies cooling options for each cooling will need. Shoppers can pick from more than 250 ACs, 300 Refrigerators, one hundred+ Fans & Coolers and avail of No Cost EMI alternatives, Cashbacks and a great deal more.
Visit your nearest Croma retailer or www.croma.com today for more.The above write-up is sponsored by Croma Cool Life