AURIC is a novel and aspirational direct-to-customer (D2C) brand building revolutionary and practical way of life solutions by blending ayurveda with rewards of modern day sciences. It aims to break into the profitable $5-billion ayurveda and supplements market by advertising a wide array of world-class customer solutions.
Recently, Venture Catalysts, an integrated incubator and accelerator, co-led the $2 million pre-Series-A funding round for Auric. The funding was co-led by Cactus Venture Partners and 9Unicorns. The funding round also witnessed participation from investors such as Karthik Bhat through AngelList and Capital-A (Manjushree Ventures).
Auric is founded by Deepak Agarwal, an IIT-Delhi alumni with more than eight years of expertise with Hindustan Unilever across India, Switzerland, and Singapore. The startup operates in the mass-premium segment at the crossroads of customer goods and supplements. It has a special variety of ayurveda-inspired, coconut-water based drinks for beauty and wellness, drinks for wholesome skin, balanced weight and stronger hair becoming some of the examples. The business has also launched ayurveda-based hot beverages such as – Moringa Masala Tea, Turmeric Coffee & Ashwagandha Hot Chocolate.
Deepak Agarwal, founder of Auric, mentioned, “Since our inception three years ago, we have been steadfast in our mission to introduce Ayurveda in the daily lifestyle of millennials. This timely fundraise will indeed prove instrumental in bringing us one step nearer towards reconnecting the mind, body and soul of people around us.”
Apoorva Ranjan Sharma, co-founder and president, Venture Catalysts, mentioned, “Riding on the promise of Ayurveda and scientific excellence, Auric is a new-age brand that has the potential to take the $5-billion Ayurveda market by storm through its dazzling range of customised and unique products.”
Venture Catalysts is India’s initial integrated incubator. It invests $250,000 to $1.5 million in early-stage startups that have the prospective to generate enduring worth for a extended time.