Fortnite Creative Mode has “Airphoria”, a Nike-branded experience to let users go on the “Ultimate Nike Superhunt” within the Fortnite game world. The feature will be live in the game until June 27, when players can earn free in-game back billing or accessories like classic pair of Air Max sneakers.
Epic Games spokesperson told Decrypt, “The connection between Fortnite and Nike doesn’t integrate any NFTs or digital item trading marketplaces into the Fortnite world or its economy.”
The collaboration of Nike and Fortnite doesn’t bring NFT into the game, but they will link the .Swoosh and Epic Games account to eradicate the gap between “Web2” online battle-royale shooter and Nike’s NFT-driven platform. But the collaboration suggests that Nike is using .Swoosh as a broader platform for gaming and metaverse digital items, even though it is not tokenised and tradable.
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NFT items are called “virtual creations” on Nike’s platform, and such achievements will ultimately bring future access to future items.