Technology for MSMEs: Walmart-owned Flipkart has expanded its Samarth programme to smaller companies and artisans based in Tamil Nadu. The e-commerce enterprise on Thursday announced a Memorandum of Understanding (MoU) signed with the state’s MSME Trade and Investment Promotion Bureau (MTIPB) to onboard nearby artisans, weavers, craftsmen, and smaller companies of the state onto its marketplace. MTIPB will assistance Flipkart Group’s engagement with state-owned/affiliated enterprises and undertakings such as Tamil Nadu COIR Cooperative Marketing Federation, tea co-operative federation Indcoserve, co-operative society for sago and starch producers Sagoserve, Industrial Co-operative Societies, and so on., that work with nearby artisans, weavers, crafts producers, and farmers. Flipkart will provide market place access coaching and assistance to smaller companies below the initiative.
“There are 294 Industrial Cooperative Societies functioning under the department. Many of them are involved in the production of handicraft items including GI registered products. This MoU will provide these societies with a new vigour and link them to a national market for their products,” stated Anu George, IAS, Industries Commissioner and Director of Industries & Commerce, Govt. of Tamil Nadu in a statement. The state government had lately announced its MSME Policy 2021 and has set a target to attract new investments worth Rs 2 trillion in the sector by 2025 and make more employment possibilities for 2 million individuals.
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“The program seeks to break entry barriers for local artisans & weavers by extending incubation support, which includes benefits in the form of seamless onboarding, cataloging, marketing, account management, business insights, and warehousing support,” stated Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group. Flipkart Samarth programme was launched in 2019 and is now capable to assistance the livelihood of more than 7.5 lakh artisans, weavers, and craftsmen in India, Flipkart stated. The enterprise had entered into comparable partnerships with distinct state governments and government organisations such as Uttar Pradesh, Jharkhand, Punjab, Gujarat, and so on., below its Samarth initiative.