Walmart-owned Flipkart has topped India’s on the internet smartphone marketplace in 2020. The firm was capable to capture a 48 per cent marketplace in on the internet smartphone shipments in the course of the pandemic year even though Realme and Poco have been the best smartphone brands on Flipkart cornering more than 50 per cent of the shipments on the marketplace, according to a Counterpoint report. On the other hand, Amazon was the quickest increasing on the internet platform with 34 per cent year-on-year (YoY) development on the back of higher shipments from brands which includes Xiaomi, Samsung, and OnePlus. “Covid helped here in a way as these online channels pivoted to scale up their campaigns during the pandemic which helped them,” Tarun Pathak, Associate Director, Counterpoint Research told TheSpuzz Online.
Growing at 7 per cent YoY, the on the internet smartphone marketplace reached its highest-ever share of 45 per cent in the course of the Covid year which witnessed a decline in general marketplace shipments. Covid-induced modify in customer behaviour to shop on the internet helped on the internet channels to develop their shipments. Moreover, discounts and promotions in the course of sales and the festive season, according to the report, focusing on affordability fueled customer demand. The sector seasoned pent-up demand in the course of Q3 2020 due to the almost six-week lockdown in the second quarter. Consequently, numerous brands had aligned their channel approach to the new normal. According to Counterpoint, Samsung elevated its share in the on the internet channels to grab the second spot driven by the powerful shipments of the Galaxy M-series on Amazon. During Q4 2020, Samsung had launched the Galaxy F41 on Flipkart to additional expand its on the internet share.
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However, Xiaomi emerged as the best on the internet smartphone brand on the back of powerful shipments of the Redmi Note 8 series and Redmi 8 series on Amazon and Poco phones on Flipkart. The Xiaomi Redmi 8A Dual was the best on the internet smartphone model in 2020. Realme had also elevated its marketplace share to 19 per cent even though Vivo captured the fourth position and OnePlus hit the fifth rank in the general on the internet smartphone marketplace.
Nonetheless, offline channels are probably to make a comeback in 2021 as buyers recover from the Covid-19 scare in the coming months. “Also, multiple brands are focusing on expanding their offline market reach. Major online brands are adopting a hybrid channel strategy and expanding their offline stores. Also, as the smartphone brands move to a more ecosystem strategy and multiple devices, the focus will be on consumer experience, which will further grow the offline segment,” according to the report.